More than ever, the original equipment manufacturers (OEMs) are asking their suppliers to come up with solutions to challenges presented by the constantly rising expectations of their customers and ever stricter legislation. The OEMs recognize that their suppliers are centers of excellence in their respective fields, and that they can be powerful partners in quest for market share. Or, more importantly, for profitable market share. The importance of suppliers is always stressed at the different OEMs gala awards nights. Automotive Industries recognizes the importance of these awards and regularly carries features on them. But, as a publication focusing on the global auto supply industry, we want to give special recognition to the top suppliers. We are inviting you, as one of our readers to nominate your top supplier or suppliers in our seventh "Quest for Excellence" awards. They can be 1st or 2nd tier suppliers, and they can be based anywhere in the world. What we want is to honor the companies which are setting new standards for excellence in all they do - those who go beyond meeting the quality, price and delivery standards of their customers. In today's increasingly competitive auto industry, those are simply the basics. OEMs which fail to apply the same standards for every component that goes into their vehicles - and to the after-market support structure are in trouble. Motorists expect everything in the car to match their expectation of value for money. Having a classleading engine in a vehicle where the windows rattle or the tires wear out too soon does nothing for the brand. Neither does a disinterested dealer. Similarly, a supplier which is excellent on delivery and price, but which aren't proactive and are short on imagination and innovation can't be defined as "excellent". So, just what is excellence? The American Heritage Dictionary, defines excellence as "The state, quality, or condition of excelling; superiority. The word excel is defined as, "to do or be better than; surpass; to show superiority, surpass others." In Rising Above the Crowd, Brian Harbour adds a different dimension: "Success means being the best. Excellence means being your best. Success, to many, means being better than everyone else. Excellence means being better tomorrow than you were yesterday. Success means exceeding the achievements of other people. Excellence means matching your practice with your potential." Nominations for the 2007 Automotive Industries excellence awards should be submitted on the form on this page