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Delhi 6 OOH Giant Screens Opportunities

DELHI 3rd - 14th OCTOBER, 2010 Reliance - Automotive Industries

Particulars	Details
Number Of Screens	6
Size of LED screens (4.9m x 2.7m)	16'x9'
Secondage/hour	6 x 30 = 180
Broadcast hours	12
Offered seconds/screen/day	2160 (72 spots)
Duration of campaign	12 days
Total seconds on 6 screens	155,200
Package cost - special rate

Option 1- 6 spots per hour $ 88,519
Option 2- 4 spots per hour $ 50,000
Option 3- 2 spots per hour $ 30,000

Rates quoted are in US$
Service tax will be extra as applicable i.e 10.3% on the total deal value

LED BOARD SPECIFICATIONS
Screen medium	Full color screens
Colors:	281 Trillion
Video capability:	Yes
Deployment type:	Outdoor in full day light
Mounting:	Unipole MS Steel Structure
Audio:	2 Channel
Screen Resolution:	384x216 pixels
No.of tiles:	12
Physical dimensions:	16ft x 9 ft
Operating temp :	0 to 50°C
Humidity:	0-90%
Refresh Rate	3600 Hz
Resolution
Pitch (Physical)	12.7mm Pixel Density
Pixels per tile	96 x 72= 6912Pix/Tile
Pixel Information	6200 Pix/Sq-Mtr
Pixel Configuration	1R+1G+1B (4mm Oval type)
LED make	Nichia, Japan
Brightness	9000 NIT ( Cd / Sq.Mtr )
White Balance	X = 0.33 Y = 0.33 (5600°K)
	( Adjustable up to 9000°K )

1. Content format for LED screens

- The client shall supply the content in following formats for advertising on Digital LED Billboards –

LED Display screen will be operating in "FULL SCREEN" mode.

The advertisement space would be:

384 x 216 [Full screen content] FS1 (Full Screen mode)

[Sizes mentioned above FOUR points are in terms of PIXELs]

LED display screen supports the following FILE formats for the three kinds of content:

STILL formats: JPG, DIB, HAV, JPEG, JFIF, BMP formats

ANIMATED formats: GIF

VIDEO formats: AVI, DAT, M2V, MPEG, WMV, MPG, MPE

Client may provide the DATA in STILL, ANIMATION or VIDEO formats for the above said may be provided for any of the above specific sizes, if not in the same aspect ratio and but not more than the 2 times the size of the segment size. If the content being given is either ANIMATION or VIDEO content, it is suggested that it should be of 12 seconds [field configurable, but pre-defined value] and multiples of 12 seconds thereof.

All the content can be received in CD/DVD media / USB drive / e Mail/FTP etc.

Reporting To Client

A. We shall schedule the content as per agreement with client and confirm
B. We shall provide log sheet of content played on each screen with timing from system

We shall provide soft picture/video of campaign on mail if required

Automotive Industries / Reliance Media

2. This New Delhi Project has 6 Giant Digital LED Billboards which are high definition, high resolution, highly impact full with clear visibility in full Sun brightness. This is first largest Networked LED screen project being executed in country. These are full color, high brightness, high contrast boards capable of playing video, still images, Animation etc.

3. Digital LED Billboards are being used internationally by advertisers very effectively. This media is considered Very presentable, impact full and state of art for branding and has good recall value. The network being setup is managed centrally and can play still images, Animation and various video formats.

There are 6 LED Billboards planned in various market places of Delhi.

Six screens currently operational are –

1. PVR Saket – Close to PVR Cinema

2. GK-1 N Block – Close to exit from Car Parking area

3. GK-1 M Block – Near Police Booth in market

4. Defence Colony – Adjacent to Moet Restaurant

5. Lajpat Nagar – Opposite McDonald in 3C Mall

6. New Friends Colony – In front of Café Cofee Day & ICICI Bank

Total screens will be 6

4. About LED Billboards Project in Delhi – There are six LED billboards fully operational as on date and about 25 more are expected to be operational before Commonwealth Games. The screens currently operational are at each at Lajpat Nagar 3C, PVR Saket, GK-1 “N” Block, GK-1 M Block, Defence Colony, New Friends Colony Rest of boards is expected to be operational by 31st August 2010.

• The network of 6 boards will be Asia’s largest LED network in single city.
• High Resolution LED technology will facilitate clear visibility of display even during day time.
• Transition in OOH media where in the brand can convert ideas into action within no time & can have immediate execution of campaign pan Delhi.
• LED’s Network is dominant in the southern markets of Delhi gives brands a platform to reach out to the premium segments of audience.
• Spread of network across all major markets in Delhi, this covers almost 2/3rd of Delhi
• Getting you the attention of Delhi’s Young Affluent
• LED units are scientifically placed to attract maximum eyeball.
• High Scope to innovate within the media….Screen masking, market led activities etc...
• Bigger bang for the buck - Value proposition – International standard Displays
• High OTS (Opportunity to see) due to unique nature of our media

5. Benefit of Advertising on LED Billboards -

a. Digital LED billboards with cutting-edge, high resolution content are most effective and viewers like them
b. Media channel with numerous communication opportunities
c. Extremely powerful influence on consumer decisions
d. With media proliferation, it’s one of the few channels that guarantee
reach and frequency
e. Capture Customers’ Attention immediately
f. You Own Your Media, as you can take spots based on your requirement, time band and can change creative as many time as you wish
g. Instant Cost-Efficient Advertising Results
h. Allows the ability to advertise by scheduling
i. Promotes impulse buying
j. Grabs attention
k. Creates lasting awareness of a facility
l. Differentiates from competitors

6. Content Formats:

The client shall supply the content in following formats for advertising on Digital LED Billboards –

a. LED Display screen will be operating in "FULL SCREEN" mode.
b. The advertisement space would be:
a. 384 x 216 [Full screen content] FS1 (Full Screen mode)
[Sizes mentioned above FOUR points are in terms of PIXELs]
c. LED display screen supports the following FILE formats for the three kinds of content:
STILL formats: JPG, DIB, HAV, JPEG, JFIF, BMP formats
ANIMATED formats: GIF
VIDEO formats: AVI, DAT, M2V, MPEG, WMV, MPG, MPE
d. Client may provide the DATA in STILL, ANIMATION or VIDEO formats for the above said may be provided for any of the above specific sizes, if not in the same aspect ratio and but not more than the 2 times the size of the segment size. If the content being given is either ANIMATION or VIDEO content, it is suggested that it should be of 12 seconds [field configurable, but pre-defined value] and multiples of 12 seconds thereof.
e. All the content can be received in CD/DVD media / USB drive / e Mail.

7. Reporting To Client

a. We shall schedule the content as per agreement with client and
Confirm
b. We shall provide log sheet of content played on each screen with
timing from system
c. We shall provide picture of campaign on DVD or hard copy as desired
by client