Issue: Mar 2006


Code Systems Lands Mazda Remote Start Deal



Company to Supply select models for the Mazda Corporation’s US and Canadian Operations

by John Larkin

Code Systems, Inc., a wholly owned subsidiary of Audiovox Corporation (NASDAQ: VOXX) announced that it has secured contracts with Mazda North America Operations and Mazda Canada for the supply of Remote Start Systems.

For MAZDA NORTH AMERICA, the Remote Start feature is available on the US based 2006 Mazda 3, Mazda 5, Mazda 6, Mazda Tribute and all-new Mazda CX-7. The company began its initial supply of Remote Start with Mazda in late 2004 as a Dealer Installed accessory. In late 2005, the program was expanded to a port-installed program, offering Mazda dealers the opportunity to order the vehicle with this option installed prior to delivery to their dealership, which has significantly enhance sales. Remote Start coverage is also planned for all new Mazda vehicle models scheduled to launch in 2006 and 2007.

The Company also announced a new Remote Start dealer installed program for MAZDA Canada, which had a soft launch in August 2005 and is now in full swing with the 2006 model year. The vehicles include Mazda 3, Mazda 5, Mazda 6, Mazda Tribute and all new Mazda CX-7.

"We are very exited to work with Mazda and pleased to be selected as the design and supply partner to the Mazda Corporations offering of vehicles in the US and Canada with this Remote Start option" Commented Michael Schroeder, VP OEM. "We believe the offering of this consumer driven feature enhances the Mazda 'ZOOM-ZOOM'experience"

Designed specifically to interface with the Mazda vehicles, base system features allow the consumer to Remote Start the vehicle from up 800 feet away, which is confirmed via parking light signals. The vehicle will run for 10 minutes, cooling down or heating up the passenger compartment depending on vehicles preset or automatic temperature control. Some models include extended range Keyless Entry and Security features as well as Long Range Car Find; a feature that allows the consumer to 'find' their vehicle from a distance via a discrete series of key-fob activated horn chirps.

Mike Schroeder, VP OEM, commented on the emergence of Code Systems as a major Remote Start and Bi-directional key-fob technology supplier to the OE segment of the business. "Since our launch of the first OE Remote Start with the Ford Motor Company in 2000, we have really grown this segment of the business. Our OE team has the experience and focus to drive technology innovation, integration, and speed-to-market - and those factors have and continue to be the key to our success. For Code, our new Two-way or Bi-directional Remote technology will debut in 2006 and mark another automotive OE industry first."

Code Systems currently has OE programs with the General Motors, Ford Motor Company, Daimler Chrysler, Mazda North American Operations, KIA Motors America and Subaru of American.

The company is located in Detroit with design and engineering facilities specifically dedicated to the OE marketplace.


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