Issue: Apr 2006


Navman Introduces the iCN 750 - The World's First Image-Based Navigation Device



Navman Unveils New Flagship Model with NavPix(TM): The Next Generation of Navigation Technology

by Rob White

Navman, a leading designer and manufacturer of world-class Global Positioning System (GPS), communication and marine products, announced today the latest addition to its line of innovative in-vehicle navigation devices, the iCN 750. A true breakthrough in technology, the Navman iCN 750 features NavPix(TM), a unique and intuitive way to navigate to destinations using pictures. Designed to change the way people navigate forever, simply select the picture of a desired destination and NavPix will quickly determine the best route to travel without requiring the entry of any address detail. The new iCN 750 features the market's first, high-resolution 4" WQVGA (480x272) widescreen display, the latest second-generation SiRFstarIII chipset for rapid satellite acquisition, an enhanced user and touchscreen interface, and a built-in digital camera for adding to the system's NavPix image library. Like all Navman devices, the iCN 750 is easy to operate and ready to use right out of the box.

Designed for true one-touch navigation, the iCN 750 allows users to click, share, download and explore. With the click of a button, virtually any location (favorite restaurant, scenic view, business destination, house for sale) becomes a geo-referenced digital image that can be saved to the iCN 750's personal NavPix library. Innovative software allows users to select favorite destinations from their personal NavPix library and share them with friends and family. Using Navman's new website, users can conveniently download interesting new destinations to expand their own personal NavPix library. Whether destinations are work related or for pleasure, planned or spontaneous, NavPix delivers the power to explore like never before. It's as easy as see, touch, and go.

"We tend to remember images better than we remember addresses," said Chris Jensen, vice president and general manager of Navman USA. "We all know what the Washington Monument looks like, but do we know the actual address? Most of us have commented to a driver at least once in our lives, 'I'll know it when I see it!' Navman, NavPix technology and the global NavPix community set the new standard for navigation simplicity."

The iCN 750's innovative high-resolution display offers a crystal-clear 3D view of the programmed route. Navman's new generation of navigation software maximizes the widescreen format, and enhances the user-friendly touchscreen with shortcuts and soft keys for quick, convenient access to navigation functions. Eleven user-selectable data fields such as ETA, speed, current time, time-to-go and total distance can be easily accessed with the touch of a button, greatly exceeding the capabilities of competitive devices. Other advanced features of the iCN 750 include enhanced routing algorithms ensuring users travel the most intuitive course; improved speed and accuracy for town, zip code, street, intersection and house number searches; an extensive Points- of-Interest (POI) database; and two dedicated POI buttons that provide instant access to the location of nearby gas stations or parking lots - saving time and eliminating hassle. In the event of traffic jams, accidents or missed turns, Navman's powerful "Back-on-Track(TM)" feature quickly redirects users to their destination using the nearest viable route.

Designed with a pocketsize form factor for maximum portability, the iCN 750 houses a rechargeable internal battery that eliminates the need for external power during operation; a high-quality speaker that delivers clear turn-by-turn instructions for reliable route guidance and offers a choice of male or female voices in nine different languages; and a SiRFstarIII Generation 2 chipset which greatly improves reception in environments with weak signals such as areas surrounded by high buildings, dense foliage or indoors (depending on the building's construction). In addition, the low power consumption of the new GPS chipset ensures maximum battery life. The Navman iCN 750 comes with a vehicle mounting bracket, vehicle power adapter, AC power adapter, USB cable, wireless remote control and padded carrying case.

Availability:

Navman's iCN 750 will be available in early May at electronics stores nationwide and competitively priced at U.S. $799.95. For more information on the iCN 750, NavPix, Navman and its entire GPS product line, contact 866- 9NAVMAN (toll-free) or visit http://www.navman.com/.

About Navman:

Navman is a recognized world leader in the design, manufacture and marketing of Global Positioning System (GPS) technology products. Established in 1988, the New Zealand based company provides a diverse range of GPS solutions across wide-ranging industries including marine, personal GPS, fleet management and OEM markets. Satellite navigation technology has been a core technology for Navman's products since inception. The company recognizes the need for applications in transportation, recreation, survey and personal information. Navman New Zealand has received a number of awards, including New Zealand's Supreme Exporter of 2002, and the 2002 HiTech Supreme Award. It is part of Brunswick New Technologies, a unit of U.S.-based Brunswick Corporation. For more information, visit http://www.navman.com/.

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