Issue: Jun 2006


Honda R&D Company Selects think3's Technology and its Advanced R&D Team



by John Larkin

Think3, a leading supplier of industrial design and product development solutions, has been selected to work with Honda R&D Co., Ltd., the company responsible for next-generation automotive design development for one of the world's leading automotive, motorcycle and power product manufacturers who is creating original, innovative products.

think3 was selected because of its innovative technology such as Global- Shaped Modeling, and the skillful performance of its advanced research and development team led by Alain Massabo, according to Honda R&D. "Working side by side with the design 'scientists' at Honda R&D is one of the most challenging and exciting periods of my career in computer-aided industrial design," said Alain Massabo, vice president of advanced R&D at think3 and a 35-year veteran to the computer-aided design industry. think3's advanced Research and Development Group, based in Aix-en-Provence, France, is comprised of 10 experts who focus exclusively on developing next generation ID technology with leading university and industrial development partners as part of ongoing European-Union funded projects. This includes Fiores II and most recently, Touch N' Design, both focused on creating revolutionary ways for designers to approach product development. In addition, the results of these projects are implemented into think3 software products, such as DesignXpressions, which directly benefit users.

Honda R&D is a fully owned subsidiary of Honda Motor Co. and serves as Honda's primary research and development organization. Based on over half a century of accumulated engineering expertise, Honda R&D seeks to actively lead the way through technologies and resources to define the mobility of the future.

think3 provides innovative, next generation industrial design solutions and is a leading supplier of product development solutions to mid-sized manufacturers worldwide. Customers include Honda, BMW, Mazda and Alessi. Overall, the company enables more than 5,000 manufacturers to achieve dramatic gains in competitiveness and profitability by optimizing their product development process. think3's best-of-class products, services and unique business delivery model lower manufacturers' risks and remove barriers to successful implementation. With headquarters in Cincinnati and offices throughout Europe, Asia and North America, the privately held company has been leading innovation for more than 20 years. For more information about the company and its VARs, visit www.think3.com.


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