Issue: Aug 2006


Magna Electronics and Mobileye Announce Partnership



Combined Automatic Headlamp Controller and Lane Departure Warning System

by John Larkin

Magna Electronics, an operating unit of Magna International Inc., and Mobileye Vision Technologies have announced that they have partnered to develop advanced automotive driver assistance features. The companies have signed an agreement to develop and supply a combined automatic high beam/low beam headlamp controller and lane departure warning system integrated into a single-camera system.

Mobileye's EyeQ(TM) vision image processor-on-a-chip will be combined with Magna Electronics' advanced camera and automatic headlamp control software in order to provide enhanced value and minimize package size. This collaboration will capitalize upon both companies' strengths in lane departure warning (LDW) and automatic headlamp control (AHC).

"We are excited to team up with Mobileye," said Francois Truc, Vice President and General Manager of Magna Electronics North America. "Together we expect to be first-to-market with this important product combination. We look forward to further collaboration with Mobileye to add other driver assistance features to our system."

"Studies show that drivers use high beams less often than is appropriate, making nighttime driving hazardous," says Professor Amnon Shashua, Mobileye Chairman and Chief Scientist. "What's particularly startling is the fact that 55% of fatal accidents in the United States are due to unintended lane departures."

The combined technologies will enhance day and nighttime driving.

-- When driving at night, the system will automatically switch headlamps
from high beams to low beams based on traffic conditions to improve
nighttime visibility.
-- The system will automatically provide audio or tactile alerts to warn
against unintentional lane departures.
-- The automatic headlamp system and lane departure warning system will
use the same camera and image processing system to analyze images and
monitor road lane markings.

The new integrated AHC/LDW will complement the product portfolios of both companies. Mobileye has LDW and Collision Mitigation programs scheduled to launch in 2007. Magna Electronics has an AHC program scheduled to launch in 2007. Magna Electronics is also utilizing Mobileye's EyeQ(TM) in another major customer product launch scheduled for 2007.

Magna Electronics was formed in 2005 to better serve customers by combining the electronics expertise of Magna's automotive units. Magna Electronics provides driver assistance systems, safety systems, wireless connectivity, power systems and body electronics. More information about Magna Electronics is available at http://www.magna.com/ .


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