Ford and BUNKSPEED Drive Innovation in the Design Development Process
BUNKSPEED, the fastest growing provider of high-end visualization software and services, today announced that Ford Motor Company has selected BUNKSPEED's software solutions to be implemented globally in the product design and development process. The initial agreement for 150 licenses of software for Ford and all its subsidiaries including Volvo, Land Rover, Jaguar, Aston Martin as well as Mazda, is expected to grow significantly as deployment is completed.
Ford chose BUNKSPEED because it needed an open and ease-to-use system, that allows the design and development team to uniquely visualize many concepts or themes in real-time, in motion, and in a variety of environments and simulated natural light. In addition, BUNKSPEED solutions easily and effectively support collaborative design reviews across multiple locations.
According to Ford Motor Company, "The speed and accuracy delivered via the BUNKSPEED system, which is used in studios that design Ford, Lincoln, Mercury, Jaguar and Volvo products, translate into significant time saved in the design process. Designers can also share information quicker."
Since its foundation in 2002, BUNKSPEED has been working closely with Ford and the Premier Automotive Group. The overall capabilities and ease-of-use of BUNKSPEED's solutions have compelled many design departments in the industry to rethink their design development workflow. By reducing the dependencies on physical prototypes, companies are finally realizing significant cost savings throughout their design processes.
"BUNKSPEED is proud to work closely with a forward thinking company like Ford, and we're very pleased that our solutions are having such a positive impact on Ford's vehicle design programs," said Philip Lunn, founder and CEO of BUNKSPEED. "This is perhaps the largest implementation of pure visualization software in recent history and is a win for both companies. Our expanded relationship will allow us to work together on new projects that will further help Ford excel -- in its design, as well as its overall product development process."
The software has shipped during Q3 of BUNKSPEED's fiscal year 2006, and is available immediately for deployment.
BUNKSPEED is a leading global provider of visualization software and services for design, engineering and marketing. Headquartered in Los Angeles, California, the company is advancing visualization by developing paradigm shifting technologies for decision making in the digital design process, as well as bridging the gap between design, engineering and marketing. BUNKSPEED's customers include Nissan, Ford Motor Company, Volvo, Jaguar, Aston Martin, Land Rover, and Pininfarina. For more information on BUNKSPEED's products and services, visit www.bunkspeed.com.