Issue: Oct 2006


Cobasys Selected by Michigan Economic Development Corporation for Nationwide High Technology Media C



by Courtenay Harewood

Cobasys has been selected by the Michigan Economic Development Corporation (MEDC) as one of the state's leading high technology success stories to be highlighted in Michigan's nationwide media campaign.

Cobasys will be showcased in a national advertising and integrated marketing campaign highlighting companies that have chosen to create or expand their businesses in Michigan. They were selected by the MEDC to participate because of their strong growth and industry leadership. As a premier battery systems integrator, Cobasys has contracted with several major automotive OEMs to provide "plug-and-play" energy storage solutions for their hybrid vehicle programs.

The Cobasys growth story will be featured nationally through television, radio, print, events, direct mail and non-traditional communication efforts designed to reach business decision makers. Award-winning actor/director Jeff Daniels and Cobasys CEO, Tom Neslage -- along with well-known local and national news media personalities -- are working in conjunction to tell the Cobasys story. The print campaign is targeted to appear in several national financial publications such as Forbes magazine and Crain's Business.

"Cobasys is pleased to be part of the MEDC's plan to demonstrate Michigan's growing leadership role in alternative energy research, development and manufacturing," stated Ray Wagner, Vice President of Marketing and Communications. "Our energy storage solutions and engineering teams are enabling hybrid electric vehicles and have the potential to revolutionize emergency back-up power for mission critical applications."

Cobasys designs, manufactures and integrates advanced battery system solutions featuring Nickel Metal Hydride for transportation markets, including Hybrid Electric Vehicles (HEV), Electric Vehicles (EV) and 36/42 Volt applications and to Stationary markets, including Back-Up power supply systems for Uninterruptible Power Supply (UPS), Telecom and Distributed Generation markets.

Cobasys is a joint venture between Chevron Technology Ventures LLC, a subsidiary of Chevron Corporation (NYSE:CVX) and Energy Conversion Devices, Inc. (NASDAQ:ENER).

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