world. In fact, in consulting with many of the most successful
companies, Dr. Goldratt has changed the way these organizations view and manag" />

Issue: Mar 2007


Dr. Eli Goldratt Presents Viable Vision for Manufacturers in Los Angeles



by Michael Frank

The Theory of Constraints (TOC) was first introduced to the business world in 1984 by Dr. Eli Goldratt in his groundbreaking book, "The Goal." TOC is an approach to achieving performance breakthroughs in large, complex environments with high degrees of uncertainty. Goldratt has successfully applied the TOC principles to companies around the
world. In fact, in consulting with many of the most successful
companies, Dr. Goldratt has changed the way these organizations view and manage their businesses.

Viable Vision is Goldratt's newest innovation designed to help companies get the maximum financial payback from their TOC-based improvements by achieving, within 4 years, net profits equal to their total current sales. Viable Vision is the comprehensive step-by-step process developed by Goldratt himself that successfully leads companies on a systematic improvement journey.

In partnership with California Manufacturing Technology Consulting (CMTC), Dr. Eli Goldratt will be making a rare public appearance in Southern California on March 13, 2007. Goldratt has joined forces with CMTC to advance his latest concept, Viable Vision, and will present area manufacturers with an opportunity to experience exponential growth in a day long event at the Ritz-Carlton Huntington Hotel in Pasadena, CA.

This Viable Vision event will focus on the Consumer Products market.
Dr Goldratt will present in detail the market's current situation and will explicitly address the problems it faces. Dr. Goldratt will give an analysis of the entire Consumer Products market (from Manufacturer
-- through Supply Chain -- to Consumer), based on cause and effect logic, and will propose an offer to attain a real competitive edge and to achieve exponential growth.

The opportunity to meet and experience Dr. Goldratt and his Viable Vision for manufacturing companies is limited. Attendance will be capped at 150 people to ensure access of attending companies to Viable Vision's possibilities. The cost for this full day event is $595. Interested parties should register by calling Sunny Lopez at
(310) 263-3009 or online at www.cmtc.com/news.html.



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