Issue: Mar 2007


First Glimpse at Third Generation, In-Vehicle Telematics



by Malcolm Babbin

A preview into the next generation of in-vehicle telematics applications--dubbed T3 Telematics--is on tap for March 9 when the President and CEO of the world's largest independent telematics provider, ATX Group, addresses The Fully Networked Car Exhibition and Workshop in Geneva, Switzerland, sponsored by the World Standards Cooperation. The event is being held in concert with the Geneva International Motor Show.

Mr. Millstein, recognized as a pioneer in the telematics industry, will reveal the factors driving the recent expansion of a global telematics platform that is emerging today in North America and migrating to Europe. New applications associated with this platform involve managing vehicle and customer data and voice information to give automobile manufacturers, dealerships and owners more insight into performance of the vehicle and its immediate environment (ie. traffic, weather, commercial events). The T3 platform also will enable owners to have continual connectivity with their vehicles through the Internet, potentially transforming every vehicle into a voice browser.

T3 telematics can extend beyond embedded vehicle applications to aftermarket devices brought into the car, such as personal navigation devices. As these devices become more prolific, the ability of drivers to safely send and receive more information will transform the driving experience.

Based in the Dallas-Fort Worth, Texas, area and Dusseldorf, Germany, ATX Group is the largest multinational provider of telematics services for the automobile industry, serving both North America and Europe. ATX telematics services are designed to provide enhanced safety, security and driving convenience to vehicle owners. These services include location-specific emergency and roadside assistance, automatic collision notification, stolen vehicle recovery, remote diagnostics and real-time traffic and navigation assistance. ATX, the largest independent telematics provider not owned by an automobile manufacturer or telecommunications firm, also provides telematics services designed to help automobile manufacturers and their affiliated dealerships to use telematics data to reduce costs, enhance vehicle servicing, and more closely manage customer relationships. ATX services are provided to vehicle owners through the brand names of its customers--Mercedes-Benz, BMW, Maybach, and Rolls-Royce Motor Cars. For more information, visit www.atxg.com.

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