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Issue: Jun 2007


Simon Boag Promoted to Head of Chrysler Group Procurement and Supply



Rosenfeld Leaves After 25 Years at Company

by Rob White

Chrysler Group today announced that Peter Rosenfeld, Executive Vice President-Procurement and Supply-Chrysler Group, has decided to leave the company after 25 years of service. He will be succeeded by Simon Boag.

"Peter led with distinction the global expansion of our procurement and supply strategy," said Tom LaSorda, Chrysler Group President and CEO. "We thank him for his commitment and leadership over the past two and a half decades."

Boag is rejoining the Chrysler Group after a 15-month stint as head of production planning for the Mercedes Car Group. Prior to his assignment in Stuttgart, Germany, Boag was Vice President - Assembly and Stamping Operations for the Chrysler Group. He joined the company in 2005 and previously worked for General Motors (GM) in various assignments, including President and CEO of Argentina and President of CAMI Automotive, a joint venture of GM and Suzuki.

"Simon knows how to put cars and trucks together and knows how to run a business," said LaSorda. "His skills are a perfect fit to lead our procurement and supply activities on a global basis."

Boag has an undergraduate degree in mechanical engineering from the University of Toronto and a Master of Science degree in management from Stanford University, where he graduated as a Sloan Fellow.

Over the next month, Rosenfeld will remain engaged to assist in the transition of his role. Rosenfeld was appointed Executive Vice President - Procurement & Supply, Chrysler Group in December 2003. He joined Chrysler Corporation in June 1982 as an Advanced Vehicle Financial Analyst.

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