Automotive Industries

Automotive Industries

Founded in 1895

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Issue: Jul 2007


Mercedes Benz – a classy partnership with suppliers



DaimlerChrysler is no more, but long live partnerships between the new Daimler AG and Chrysler that deliver value to both. This should some global procurement strategies.

by Nick Palmen


Dieter Zetsche, Chairman of the Board of Management of Daimler AG,


Frank W. Deiss, head of global procurement and supply, Mercedes Car Group
Speaking at the announcement of the purchase of the majority interest in the Chrysler Group by Cerberus, Dr. Dieter Zetsche, Chairman of the Board of Management of Daimler AG, said existing projects with the Mercedes Car Group would be continued. These include the development of conventional and alternative drive systems, purchasing, and sales and financial services outside the NAFTA region. Furthermore, a Joint Automotive Council will be established in which representatives of both sides will assess and decide on the potential of new and current projects. The Council will be led by board-level members from each company. “We very much look forward to our continued cooperation as business partners, as we want to continue to reap the mutual benefits of working together. That’s one of the reasons why we’re retaining a 19.9% equity position in Chrysler,” he said.

An affiliate of private equity firm Cerberus Capital Management, in New York, has taken an...

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