Issue: Sep 2007


Nardelli, LaSorda Announce New Chrysler Organization Focused on Electric-drive Vehicles



by John Larkin

Chrysler LLC announced today the creation of ENVI -- a new organization responsible for bringing electric- drive vehicles and related advanced-propulsion technologies to market. Lou Rhodes has been appointed President - ENVI.

Rhodes will report to Frank Klegon, Executive Vice President - Product Development, Chrysler and Simon Boag, Executive Vice President - Procurement and Supply, who will serve as co-chairs of ENVI.

"The creation of ENVI allows us to focus on the development of a new generation of environmentally responsible Chrysler, Jeep(R) and Dodge vehicles," said Robert L. Nardelli, Chrysler Chairman and CEO. "Under Lou's leadership, ENVI will develop electric-propulsion vehicles that will provide customers with more fuel-efficient vehicle options."

Prior to being named President of ENVI, Rhodes served as Director - Advance Vehicle Concepts and Innovation, leading Chrysler's strategic program verification process in the early stages of development, architecture and platform strategy. Rhodes' prior background includes numerous assignments in Chrysler's Advance Vehicle Engineering organization and Product Design Office. He joined the company in 1993.

With a focus on creating energy-efficient vehicles, ENVI will be located within the Chrysler Technology Center (CTC) in Auburn Hills, and will be comprised of a team of specialists in engineering, portfolio management, modular architecture, manufacturing, and procurement and supply.

"ENVI will operate as a 'start-up' with an entrepreneurial environment," said Thomas W. LaSorda, Vice Chairman and President. "The organization is empowered to leverage the vast resources within Chrysler to develop appropriate solutions quickly. The unique structure will facilitate a speed- to-market development process, employing innovation in all aspects of the business and exploring new and unique ways of engaging target customers into the production development."

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