Issue: Oct 2008


PAACE Automechanika Mexico Reinforces Its Position as the Most Important Automotive Fair in Latin Am



by James Hilton

The tenth edition of PAACE Automechanika Mexico, Latin America’s most important international trade show for the automotive aftermarket, took place July 9-11 at the Centro Banamex in Mexico City, Mexico. The show was truly international, attracting 531 exhibitors from 15 countries, including official pavilions from Argentina, Brazil, China, Germany, South Korea and Taiwan. With record attendance exceeding expectations, the show linked 18,317 suppliers, manufacturers, retailers, shop owners, technicians, media and press from 30 countries around the world.
PAACE Automechanika Mexico was the meeting place for key industry professionals last month. The organizing associations INA, APRA, MEMA, SEMA and Messe Frankfurt, were satisfied not only with the numbers of exhibitors and visitors, but also with quality of the show and international participation. “Our exhibitors commented on their high satisfaction with the quality and quantity of buyers during this year’s show as well as the business opportunities presented during the three days.” said Messe Frankfurt, Inc. president, David Audrain. “This level of value results from bringing together industry professionals, products and services from across the globe.” 

PAACE Automechanika Mexico reinforced its position as the most important international trade show in Latin America for the automotive industry. Drawing attendees from 30 different countries and exhibitors from 15 countries around the world, PAACE Automechanika Mexico presented a global arena for business in Mexico City. PAACE Automechanika Mexico provides international manufacturers with a means to reach the market in Mexico and truly succeed. Steven Dreyfus, president of Dreyfus Global Trade, LLC commented, “Without our participation in PAACE Automechanika Mexico, we would feel like we were not a part of the market.” Among the new countries represented on the show floor this year were Belgium, Spain and the Ukraine. 

Delivering on its commitment to the industry, PAACE Automechanika Mexico provided participants with excellent training and education opportunities through its Seminar Program. The program featured more than 15 seminars ranging from specific topics such as Introduction to Nitrous Oxide Systems to general topics such as Customer Service / Knowing the Lifetime Value of Your Customer. The seminars and training attracted hundreds of mechanics looking to enhance their skills and learn about the latest technology impacting today’s market. 

In addition to the educational component of the show, the Salon de SEMA drew attendees specifically interested in the specialty performance market. The area featured accessories and tuning exhibitors as well as more than 60 modified vehicles. Sponsored by SEMA, this feature area was a professional presentation supporting the personalization of vehicles, an activity that is increasing every year in Mexico. 

PAACE Automechanika Mexico is produced by Messe Frankfurt, Inc. with the support of key industry associations: APRA, INA, MEMA, and SEMA. The organizers are already working on the next edition of PAACE Automechanika Mexico, July 15-17, 2009, which promises more innovation, more products and more opportunities for exhibitors and attendees in the automotive aftermarket sector.

For further information, please visit: www.PAACEAutomechanika.com 
 
Exhibitor Quotes

Cardone, Dil Kulathum, Vice President International:
“Great show! We see a lot of traffic at PAACE Automechanika Mexico because there is a lot of interest in parts proliferation in Mexico. We always see a good variety of visitors up and down the channel.”

Dreyfus International, Steven Dreyfus:
“As early participants in PAACE and experiencing the change of the presentation of the show to the public, we have seen the exhibitors become more professional. The market has matured and the venue has improved over the years. Without our participation in PAACE Automechanika Mexico, we would feel like we were not a part of the market.”

J.M.G., Juan Manual Garcia V., Director:
“The show brings everyone together and is certainly THE Latin American show.”

Walker Products, Inc., Ruben Yaver, Export Sales Manager:
“I ran out of business cards! The show is good; we do well here. Our company is trying to be more aggressive in the Mexican market. We expect good things to come out of our presence at the show this year. We made a lot of key contacts and there was a good quality of exhibitors.”

Fervi Air, Claudio Ferraro, Gerente Comercial:
“This was our first Automechanika show and it was a good show. We obtained contacts for future business and found new distributors.”

Honeywell, Mark Marutiak, Director International Sales:
“Mexico is one of the few remaining countries that base their buying decision on a problem solving quality product, and not just solely on price. Our product does well in Mexico because of this buying trend.”

Afffinia, Héctor Granados Ordóñez, Gerente de Mercadotecnia:
“This is a great show. We had a good presence and the show really helps us to retain our customers. We were very happy with the organization of the show.”

Rhino Linings Corporation, Herman Cortez:
“This was a highly attended show. I was talking all day and selling a lot of product. It is one of my favorite shows to exhibit!”


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