Issue: Mar 2009


HRE Performance Wheels and Dymag Racing Announce Strategic Partnership



by Rob White

HRE Performance Wheels, a leading designer and manufacturer of high-quality forged alloy custom wheels, and Dymag Racing, an innovator and leader in carbon fiber technology announced a strategic long term partnership to launch a series of revolutionary carbon fiber wheels.

The Carbon Series features Dymag(R) carbon fiber technology rims and HRE custom manufactured 6061-T6 forged aluminum centers to achieve the pinnacle in engineered performance and quality. Initially, two designs in 19 and 20-inch diameters are destined for the world's finest vehicles, including Porsche, Ferrari, Lamborghini, Aston Martin, Mercedes and Corvette among others. Distribution will be limited to select HRE dealers, car tuners and supercar manufacturers worldwide.

"HRE Performance Wheels is proud to have a committed partner like Dymag Racing to jointly develop and manufacture one of the highest quality, lightest performance wheel series available for discriminating racers and car enthusiasts worldwide," said Chris Luhnow, Chairman of HRE Performance Wheels. "This revolutionary new product line combined with the recent TUV verification of our manufacturing and quality systems demonstrate HRE's commitment to developing, innovating and offering the finest, highest quality wheels available in the world."

"Dymag Racing is proud to have partnered with the most respected U.S. manufacturer of high performance wheels to extend the reach of our proprietary carbon fiber technology, process and products," said Andy Goswell, Managing Director of Dymag Racing. "We have been in joint development of this new product line with HRE for over a year and expect to work with them for many years to come."

Dymag Racing UK LTD has been designing and manufacturing high performance car and motorcycle wheels for over 30 years. Dymag Racing's commitment to the continuous development and application of the latest in materials and process technology has resulted in a uniquely diverse range of leading-edge carbon composite products. 

The company is headquartered in Wiltshire, England. More information is available at www.dymag.com.

HRE Performance Wheels is one of the most respected manufacturers of forged custom alloy wheels in the world and has achieved TUV verification of its quality and manufacturing systems. The company offers a wide selection of wheels in custom sizes, finishes and applications through a network of authorized retailers around the world. The HRE brand was built on the principles of performance, leading-edge quality, and incomparable style. Every HRE wheel is manufactured in the United States and custom-built by the finest craftsmen using state-of-the-art technology. HRE integrates sales, engineering, design and manufacturing within a single facility to ensure that each HRE wheel meets the exacting standards of the company's discriminating customers. The company was founded in 1978 and is headquartered in Vista, California. More information is available at www.hrewheels.com.

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