Issue: Mar 2009


Altia HMI Gives Ford Fiesta the Winning Edge



Impressive Center Stack Displays Run By Altia-Generated Graphics Code

by Lenny Case

Ford Motor Company is making waves in the UK with its new production version of the Ford Fiesta. Already named 2009’s “Car of the Year” by What Car? magazine, Britain’s leading source of information on automobiles, the Fiesta is receiving great praise for its small car efficiency and its luxury-car performance and appeal.

Much of the buzz about the new Fiesta interior surrounds the striking multi-functional center stack displays. Audio, in-car phone and vehicle setting displays are accessible from a single dynamic screen. All of these human machine interface (HMI) screens were created for Ford with Altia Design. The resulting interface graphics code was generated by Altia’s DeepScreen code generator. Fashioned for a generation of drivers who are captivated by their mobile phones and portable music players, the Fiesta’s new HMI is both intuitive and impressive.

When the Fiesta becomes available to the U.S. in late 2010, automotive industry experts predict that Ford will garner a win with their small and stylish vehicle. The striking center stack displays developed with Altia HMI development and code generation software will certainly give the Fiesta a winning edge over other cars in its class.


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