Issue: Jun 2009


Con-way Freight Launches True LTL(SM) Pricing



Revolutionary Model Offers the Industry's First Capped Pricing on Large LTL Shipments

by Alan Tran

Con-way Freight, a less-than-truckload (LTL) carrier and subsidiary of Con-way Inc.
(NYSE: CNW), today announced the introduction of True LTL(SM) Pricing, which will transform the transportation industry. The industry's first capped pricing model offers customers uncomplicated truckload-style pricing for large LTL shipments. True LTL(SM) Pricing is predictable and less expensive than truckload -- eliminating the uncertainty, complexity and waste of previous LTL pricing models.

"Customers want LTL shipping to be easy to use and less expensive than truckload, no matter whether their shipments are large or small," said Sean M. Devine, vice president of pricing/engineering, Con-way Freight. "True LTL(SM) Pricing offers this certainty to everyone without the need for negotiations, along with all the advantages of Con-way Freight's optimized network."

"True LTL(SM) Pricing is not only an innovative pricing solution, but it also represents a big step on the sustainability path as it reduces waste in the transportation industry," continued Devine. "Mixing smaller and larger shipments decreases the number of trucks on the road -- ultimately conserving fuel, reducing carbon emissions and cutting down on traffic congestion."

Con-way Freight's True LTL(SM) Pricing applies the formula commonly used in truckload shipping and removes many of the current unexpected charges, such as the lineal foot rule, shippers face when moving large LTL freight. Customers benefit from:

-- Capped pricing -- never pay more than truckload
-- Guaranteed on-time delivery -- it's on time or it's free
-- Reliable, same-day pickup -- available trucks when customers need them
-- Less waste than shipping via truckload -- fewer trucks on the road
and reduced fuel consumption, carbon emissions and traffic congestion

"We recognize customers tend to choose truckload for large LTL shipments due to the unexpected charges and unpredictability of LTL pricing," said John G. Labrie, president, Con-way Freight. "Today, we're fundamentally transforming the way we do business with the introduction of True LTL(SM) Pricing. We listened to customers and developed a solution giving them total confidence when choosing Con-way Freight for all their shipping needs."

In 2007, Con-way Freight combined its three operating units to become more agile in the marketplace to meet the needs of customers. True
LTL(SM) Pricing is the company's latest solution as an industry-leading carrier.

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