Issue: Sep 2009


Auto Lead Exchange Announces Trilogy SmartLeads Integration



by Malcolm Babbin

Auto Lead Exchange, a division of Kenai, LLC, announced today the integration of the Trilogy SmartLeads lead scoring service with its automotive lead platform for automotive dealers, dealer groups and manufacturers.

The agreement allows Auto Lead Exchange customers to selectively purchase leads based on the Trilogy SmartLeads lead score, which predicts the likelihood that a consumer will purchase a vehicle. "Our customers can now access only the highest quality leads, transparently, from any lead generator. Leads with a low probability
of closing are blocked at the door. Dealerships and wholesale
partners around the nation have specifically asked for this enhancement and we are extremely happy to respond by integrating the Trilogy SmartLeads technology," said Steven Kruger, co-founder of Auto Lead Exchange.

After processing over 6.5 million leads, Trilogy SmartLeads has successfully proven its ability to identify in-market buyers and help dealers improve lead close rates. "We have tested Trilogy SmartLeads for several months, and have been very pleased with its ability to accurately identify real buyers," said Tom Vann, president of Team Hillsdale Automotive. "As a result we have seen a 2 point increase in close ratio for existing leads, even during this unprecedented time in the automotive industry. SmartLeads is brilliant!"

"We are aggressively working to transform the lead industry," said Todd Brooks, vice president and general manager for Trilogy SmartLeads. "While the Internet has proven to be an extremely effective way to attract potential automobile buyers, overall lead quality varies dramatically. Our SmartLeads lead scoring technology brings lead quality transparency and accountability to the forefront."

About Auto Lead Exchange (www.AutoLeadExchange.com)

Since 2002, ALE's products have been used from lead generation to delivery between the top retail and wholesale automotive entities in the US. Innovative products include a cutting-edge, auction-style lead buying tool for dealers; a retail partner program for lead resellers; and a lead clearing house application for dealer groups. 

ALE's mission is to help automobile dealers find and engage with quality lead generators.

About Trilogy Automotive Advertising Services, Inc. (www.Trilogy.com)

Founded in 1989, Trilogy has enjoyed decades of profitable success working with Global 1000 companies. Highlighted as an innovative and ambitious company by Forbes, Fortune, Newsweek, Harvard Business Review and others, Trilogy is headquartered in Austin, Texas, with offices in Bangalore, India and Hangzhou, China.

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