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Issue: Nov 2009

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AI spoke to Lewis Mowatt, product manager, automotive at Nuance Communications UK

by Steve Barclay

The sixth edition of the Navigation & Location USA show will be held between the 1st and 2nd of December 2009 at San Jose, California. The show is expected to attract more than 150 high level players from the car, PND and mobile OEMs, navigation and location based service providers, geo content providers as well as wireless carriers. This year’s show will focus on how traditional navigation players need to study innovative location-based services to generate new revenues. The questions that will be analyzed thoroughly at Nav&Loc ’09 will be whether in-car integrated navigation systems are the best long term solution and how to generate revenues from navigation based navigation.

“Basic turn-by-turn services are being pushed down the value chain.
Traditional navigation players must now look more closely at innovative
location-based services to generate new revenues and to secure their
position in a market rocked by mobile n...

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