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Muscling in on the Chinese market

Automotive Industries asks Andrew Alcazar what the benefits to both sellers and bidders of Russo & Steeles trademark Boutique Style auctions

by Steve Barclay

Russo & Steele – one of the “big three” US collectible muscle car auction companies – is powering into the Chinese market through an affiliation agreement with the China used car firm CALI (China Auto Logistics, Inc.).

Specializing in European sports cars, American muscle cars, hot rods and customs, Russo & Steele was launched in Scottsdale, Arizona in 2001. Chief executive officer Drew Alcazar had vision of staging an exclusive, boutique-style auction that remains the only one of its type. To create and keep Russo & Steele in an exclusive format for car enthusiasts, only registered bidders, consignors and their guests are allowed into the main auction tent where the cars cross the auction block to a high energy arena, with dinner and cocktails being part of the experience. Only an outdoor staging areas with hundreds of cars are readying for their moment in the spotlight is open to the public.

Russo & Steele develop...

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