Issue: Nov 2009


Toyota Rolls SMSC MOST® Network Out In Four New Models



by Lenny Case

SMSC, a leading semiconductor company that provides Smart Mixed-Signal Connectivity™ solutions, today announced that its Media Oriented Systems Transport (MOST®) networking technology has been selected as part of the infotainment network for the Toyota Mark X, Sai hybrid sedan and Land Cruiser Prado as well as the Lexus LS luxury sedan. The Toyota Mark X and Sai will be distributed in the Japanese market and the Toyota Prado and Lexus LS will be sold globally.

“We are pleased to announce these latest Toyota models to adopt the MOST network infrastructure,” said Dr. Christian Thiel, Vice President and General Manager of SMSC\'s Automotive Information Systems group. “This brings the total number of Toyota models on the road with MOST to 14 since the auto maker began to ramp production with our technology only a few years ago.”

About SMSC’s Automotive Product Line

SMSC’s Automotive Information Systems is a supplier of TrueAuto™ infotainment and information semiconductor solutions to major automakers, including Audi, BMW, Daimler, Hyundai/Kia, Jaguar, Land Rover, Porsche, Toyota and Volvo. SMSC is a founding member of the MOST Cooperation, a cooperative of automakers, automotive systems architects and manufacturers and key components suppliers working to extend and refine the MOST® standard for the evolving requirements of automotive multimedia networking. Additional information is available at www.smsc-ais.com.

About SMSC

SMSC is a leading developer of Smart Mixed-Signal Connectivity™ solutions. SMSC employs a unique systems level approach that incorporates a broad set of technologies and intellectual property to deliver differentiating products to its customers. The company is focused on delivering connectivity solutions that enable the proliferation of data in personal computers, automobiles, portable consumer devices and other applications. SMSC’s feature-rich products drive a number of industry standards and include USB, MOST® automotive networking, embedded system control and analog solutions, including thermal management and RightTouch™ capacitive sensing. SMSC is headquartered in New York and has offices and research facilities in North America, Asia, Europe and India. Additional information is available at www.smsc.com.


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