Issue: Nov 2009


Liquid Technologies Joins STAR



by James Hilton

Standards for Technology in Automotive Retail (STAR), a global information technology (IT) standards body for retail automotive and related industries, is pleased to announce that Liquid Technologies has joined STAR. This partnership is another example of STAR\'s devotion to technology dedicated to business efficiency.

STAR Members will benefit from this relationship by receiving an additional 10% discount on the purchase of any Liquid XML Studio Product.

Liquid Technologies is a UK based software company providing world-leading productivity tools for XML software developers, in use by thousands of Corporations around the globe.

Liquid Technologies Ltd. works primarily on providing industry leading XML-related technologies, specifically focusing on Graphical Editors, Schema Documentation Generators, XML Data Binding Code Generators for a wide variety of platforms and languages, and XML Compression, which greatly simplify the development process and significantly reduce development timescales. Learn more about Liquid Technologies by visiting their website: www.liquid-technologies.com.

Liquid Technologies will continue to test their tools against the STAR standard. Liquid Technologies will work with STAR in the STAR SIGs, particularly the Architecture and Data SIGs. This partnership also includes a collaboration to provide demonstrations on using Liquid Technologies products with STAR standards.

Erick Mackay, Sales & Marketing Director at Liquid Technologies - "We are delighted at being able to join STAR and work with them on our XML toolkit to improve productivity and collaboration between STAR members."

About STAR

The Standards for Technology in Automotive Retail (STAR) organization is the information technology (IT) standards organization for retail automotive and related industries. STAR is leading the effort to implement voluntary IT standards throughout the automotive industry. These standards are designed to support business information needs and provide secure and reliable means for dealers, manufacturers, and retail system providers to communicate. Headquartered in McLean, Virginia, STAR is a not-for-profit volunteer organization and its members include dealers, manufacturers and retail system providers. As members, these companies are interested in developing, promoting, and administering voluntary IT standards in the retail automotive industry and improving the effectiveness, timeliness and competitiveness of the IT solutions needed within the retail automotive industry.

For more information about STAR and a list of current members please visit www.starstandard.org.

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