Issue: Dec 2009


Wireless Ronin Announces Launch of Chrysler Group LLC's iShowroom Digital Signage Program



by Michael Pavey

Wireless Ronin, a Minneapolis-based digital signage provider, announced today that it has launched Chrysler Group LLC's iShowroom digital signage and web-based program which includes custom software, content development and system support.

"Wireless Ronin is very pleased to be part of Chrysler's reemergence in the automotive marketplace where they are proving their dedication to sales support and the customer experience through the iShowroom program," said James (Jim) Granger, president and CEO of Wireless Ronin Technologies.

The iShowroom system is available to sales consultants in over 2,300 Chrysler, Dodge and Jeep(R) dealers in the U.S. through a web-based version that repurposes digital signage content into a browser-based web application powered by RoninCast(R). Dealerships also have the option to purchase the system as a touch screen kiosk platform which includes hardware, software, installation and content that may be customized to reflect dealership specific preferences using the RoninCast Content Management System. Through the iShowroom program, Wireless Ronin receives ongoing fees for custom software development, content engineering and Wireless Ronin Network Operations Center system support.

Wireless Ronin has been managing the existing Chrysler touch screen kiosk system, called the Vehicle Information Center (VIC) for the past eight years; iShowroom is the next step in the evolution of that initiative, bringing on-demand product features, benefits and dealer inventory to the showroom floor through highly engaging interfaces. iShowroom, a customized version of RoninCast for Automotive, is designed to be an integral part of the sales process by providing dealerships with the tools necessary to meet the needs of today's highly informed web-savvy customers. iShowroom utilizes the RoninCast for Automotive digital signage platform to allow Chrysler to remotely manage interactive content deployment from various data sources utilizing a variety of media formats. This is accomplished through the RoninCast On-Line Management Suite. RoninCast also manages the iShowroom network including display groupings, health monitoring, maintenance, data retrieval and reporting.

About Wireless Ronin Technologies

Wireless Ronin Technologies (www.wirelessronin.com) is the developer of RoninCast(R), a complete software solution designed to address the evolving digital signage marketplace. Wireless Ronin provides clients with a complete, turnkey digital signage system which allows the ability to manage a digital signage network from one central location. The RoninCast(R) digital signage software suite allows for customized distribution with network management, playlist creation and scheduling, and database integration. Wireless Ronin offers an array of services to support RoninCast(R) software including consulting, creative development, project management, installation, and training. The company's common stock trades on the NASDAQ Global Market under the symbol "RNIN."

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