Issue: Dec 2009


Power Solutions for Automotive, Marine and RV Vehicles With New Batteries



New Line Offers More Power to Meet the Demands of Today's Vehicles

by Steve Barclay

Duracell today announced a line of batteries that address the new power needs of automotive, marine and RV vehicles. With more electronic devices in these vehicles creating a greater drain on batteries, today's consumer demands power solutions that keep them and their vehicles operating at the highest level. Duracell answers the call with Duracell AGM with Extreme Power, Duracell EHP Advanced Generation, and Duracell Marine & RV batteries. In keeping with the Duracell Smart Power initiative, these batteries address the ever-growing and ever-changing power needs of the modern consumer.

Duracell offers two automotive batteries to suit different needs of the auto enthusiast - Duracell AGM with Extreme Power and Duracell EHP Advanced Generation batteries. Duracell AGM with Extreme Power batteries features Absorbed Glass Mat Technology (AGM) to deliver two times the durability, dependability and long-lasting high-performance to withstand the demands of multiple accessory loads. With this technology, the battery has no free-flowing acid - special micro-fiber glass mats absorb the acid to prevent spilling or leakage - making the battery even suitable for extreme applications like tuner cars and off-road vehicles. The Duracell EHP Advanced Generation batteries are designed to safeguard against damaging temperatures that can decrease battery life to give the driver confidence to start their vehicle in warm or cold conditions.

Some of the harshest battery conditions occur with marine use or extended travel. Duracell Marine & RV batteries have AGM technology which provides extra protection against wave-pounding vibrations or the most demanding road conditions during RV travel. The batteries also safely power electronic accessories (Livewells, GPS systems, hazard lighting, etc.) and offer passengers peace-of-mind, knowing that their electronics are powered.

"The ability to use electronic devices in vehicles is expected by consumers today," said Bob Jacobs, Duracell marketing director-North America. "They count on these electronics for added convenience, comfort and safety in their vehicles. Duracell automotive and marine batteries deliver the performance that these vehicles need no matter how rough the roads or seas they travel. These new battery offerings reaffirm Duracell's commitment to reliability, performance and technological innovation and to keeping consumers connected to the devices they need most at all times."

These power solutions are available at select Meijer stores in Illinois, Indiana, and Michigan and will be available at all stores in the beginning of April 2010. They will also be available at West Marine stores in mid to late February 2010 throughout the U.S. and Canada. Visit www.driveduracell.com to learn about the full line of products.

These new batteries are being introduced through Duracell's business alliance with East Penn Manufacturing Company, Inc., which was announced May 2009. The world's largest and most modern single-site, independent battery maker, East Penn Manufacturing makes thousands of different sizes and types of lead-acid batteries, battery accessories, and wire & cable products for virtually every application.

Part of the Procter & Gamble Company (NYSE:PG), Duracell has been powering people around the world for more than 40 years. Our products serve as the heart of devices that keep people connected, protect their families, entertain them and simplify their increasingly mobile lifestyles. As the world's leading manufacturer of high-performance alkaline batteries, Duracell also innovates in disposable, renewable and peripheral technologies and markets general purpose flashlights along with the advanced Daylite® LED flashlights. Visit www.duracell.com

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