Issue: Oct 2010


3VR Expands Analytic Capabilities to Include Premium License Plate Recognition



Support for International License Plates and Higher Speed Recognition Added to 3VR's Intelligent Surveillance and Search Platform

by Jon Knox

3VR Security, Inc., the global leader in Intelligent Surveillance and Search, announced the availability of the 3VR SmartAnalytic for Premium License Plate Recognition (LPR) with expanded support for international license plates, as well as the ability to read license plates moving at higher speeds on 3VR's cost-effective intelligent surveillance and search platform.

"We're constantly evolving our suite of video analytics to meet the needs of our expanding customer base, and the 3VR SmartAnalytic for Premium LPR is a prime example of that continuous development," said Steve Russell, chairman, 3VR. "With this premium offering, we're allowing customers in transportation, critical infrastructure and city environments to analyze license plates on cars moving at higher speeds and from more regions of the world -- without the added expense of pricey, specialized cameras or complex support requirements. And, because it's 3VR, we make the results instantly and easily searchable."

Built on 3VR's best-in-class intelligent surveillance and search technology, the 3VR SmartAnalytic for Premium LPR provides the ability to read license plates from virtually any country without requiring the purchase of specialized cameras. And because all of the 3VR SmartAnalytics integrate seamlessly with other methods of structuring video, such as external data systems and facial recognition, users can search video on a vast array of parameters from a single interface.

Already in use at a top-three car rental agency, the 3VR SmartAnalytic for Premium LPR addresses security concerns by providing a reliable, truly searchable database of video associated with license plates. The use of 3VR's LPR technology in high-traffic areas, such as ports, border crossings, parking complexes and busy cities, allows officials to implement license plate recognition that is accurate and simple to manage, yielding superior return on investment.

"With the 3VR SmartAnalytic for Premium LPR, we open the doors to searchable video regarding vehicle-related use cases in transportation, critical infrastructure and cities around the world," said Al Shipp, CEO, 3VR. "As we grow our suite of 3VR SmartAnalytics, we continue to provide better options for customers to structure and search video, improving safety in the face of progressively more challenging security hazards."

Learn more about the 3VR SmartAnalytic for LPR by visiting 3VR's booth (#3291) at ASIS 2010 Conference in Dallas, TX on October 12-15. You can also access a short demo by visiting: http://www.3vr.com/buzz/video/394.

About 3VR
3VR Security, Inc. is the global leader in Intelligent Surveillance and Search (ISS) -- a faster, more reliable, and less expensive way to fight crime, ensure people's safety and improve business efficiency. With 250 billion hours of video captured every year in the U.S., the award-winning 3VR Intelligent Surveillance Platform makes it possible to efficiently mine and manage it. 3VR is the security standard for hundreds of global customers, including leading banks, retailers, governments and law enforcement agencies. Based in San Francisco, CA, the company is privately held with funding from Kleiner Perkins Caulfield & Buyers, VantagePoint Ventures, In-Q-Tel, Menlo Ventures and DAG Ventures. The 3VR SmartRecorder is the three-time winner of the SIA Best New Video Product Award and was named Security Product of the Year from Frost & Sullivan in 2006 and 2007, among other awards. For more information, please visit: www.3vr.com.


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