Issue: Oct 2010


Genovation Cars Selects Astek Corporation to Design Vehicle Electronic Systems for Genovation's Elec



by John Larkin

Genovation Cars Inc. (www.genovationcars.com), a Maryland designer and builder of environmentally friendly automobiles, announced that it has selected and contracted with Astek Corporation to design vehicle management systems for Genovation's line of electric automobiles.

In an electric powered vehicle it is not obvious when the vehicle is powered and able to move. The electronic management system is a key component in communicating safety and security to the driver, and coordinating all operational functions of the automobile.

"We are very pleased to be working with Astek to design the electrical and computer functionality of our cars," said Andrew Saul, Genovation CEO. "Astek has an expertise and a track record with this type of project that is unparalleled in the industry."

Established in 1998 in Colorado Spring, Co., Astek specializes in developing complex electronic components and subsystems for new and emerging technology markets. Astek's expertise, products and solutions can be found in the automotive, industrial, and military markets. In the automotive market, Astek provides both control system and video expertise that target vehicle management and anti-collision solutions. As a defense contractor, Astek provides high reliability electronic subsystems for mission critical applications which are synergistic with the needs of the evolving electric vehicle market.

In addition, Genovation recently announced it will build an electric sports car to be known as the G-Vette. Also, the company has selected Tata Technologies, the Dana Corporation, and Metalsa S.A. de C.V. to design and prototype Genovation's G2 model, and contracted with American Dynamics Flight Systems to perform the Computational Fluid Dynamics (CFD) analysis of the car.

Long term, it is Genovation's goal to operate from a business plan that attains profitability through the use of manufacturing "pods" that require only a few robots, a departure from the Detroit manufacturing model. To achieve this goal Genovation plans to rely heavily on small teams of well-trained employees. "With this model, we can be nimble and market driven in order to react to where there is a demand and volume is achieved through deployment of multiple pods," said Mr. Saul.

Genovation was founded in 2007 by Mr. Saul. Other top company executives include Robert Irby, senior executive for manufacturing and operations, and Steven Rogers, president and chief technology officer.

Genovation plans to differentiate itself from its competition by better understanding and anticipating the requirements of its clientele; be it the suburban family concerned about spikes in the future cost of gas, green-conscious state/local government agencies, or corporations desiring a fleet of green electric cars.

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