Issue: Nov 2010


LeMay - America's Car Museum Selects PCGCampbell as Marketing Communications Partner



by John Larkin

LeMay – America’s Car Museum®, which will be North America’s largest auto museum when it opens in fall 2011, has chosen PCGCampbell (PCGC) to assist in creating and implementing its overall marketing communications strategy, ranging from public and media relations to sponsorship and relationship marketing.

“PCGC possesses a unique combination of communications expertise through their work with automotive and travel/destination clientele, and we’re confident they can help us exceed our goals,” says David Madeira, America’s Car Museum president and CEO. “We’ve been moving full-speed since our groundbreaking on June 10, 2010, and now we’re partnering with PCGC to spread our message in a straight-forward, compelling way that brings the museum story to car enthusiasts, collectors and people who love traveling the open road.”

America’s Car Museum, located in Tacoma, Wash., 30 miles south of Seattle, was founded by Harold and Nancy LeMay, who amassed the largest privately owned collection of automobiles, motorcycles and trucks in the world – reaching a peak of 3,500 vehicles in the 1990s. The LeMays ultimately decided the public should have access to their collection, which served as the impetus for the $60 million, 165,000 sq.-ft. interactive auto museum and educational center that debuts next year.

“Our assignment is two-fold: Promote America’s love affair with the automobile through more than 100 years of automotive history, and reach visitors looking for interesting destinations along the Seattle-Tacoma-Rainier corridor,” says Shane Smith, managing partner at PCGC, whose clients include the Pebble Beach Concours, Aptera Motors, Volvo North America and Yokohama Tire Corporation. “The full tale of America’s Car Museum includes everything from travel, culture and business to technology, education and, of course, the automobile.”

The museum will feature a 3.5-acre show field, theatre, gift shop, banquet center and cafe, an educational center/library and rotating, interactive exhibits through multiple galleries using cars, music, film and photos. ACM management projects the facility will attract 425,000 visitors annually, which translates to $34 million for the local economy, according to Madeira, who adds that the campus will also host community festivals and concerts.

“Nancy LeMay says her late husband never met a car he didn’t like and enjoyed sharing his appreciation for the automobile with everybody,” says Madeira. “I’m sure Harold would be thrilled to see his legacy come to fruition in this engaging gathering place, an experience that entertains and educates visitors about American mobility, culture and lifestyle.”

ABOUT LeMay (www.lemaymuseum.org) 

LeMay – America’s Car Museum, set for a fall 2011opening in Tacoma, Wash., explores how the automobile has fulfilled a distinctive role at the core of the American experience and shaped our society. The spacious Museum with rotating exhibits is designed to be the centerpiece for automotive history as well as an educational center and library. The campus also contains a 3.5-acre show field, theatre, café and banquet and meeting facilities. To become an ACM member, volunteer or make a donation, visit (www.lemaymuseum.org)




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