Issue: Feb 2011


BSQUARE Reinforces Position in Automotive Industry; Joins GENIVI Infotainment Alliance



Automotive Solutions Provider Demonstrates Commitment to Infotainment Solutions

by Lenny Case

BSQUARE Corporation, a leading enabler of smart, connected devices, today announced its membership in the GENIVI Alliance, a non-profit automotive industry alliance driving the broad adoption of an in-vehicle infotainment (IVI) reference platform. By joining the Alliance BSQUARE demonstrates the company's commitment to the development of innovative Linux-based IVI solutions for the automotive industry.

IVI is a rapidly growing field that encompasses the wide range of connected information and entertainment experiences in the automotive environment including features and functionalities new to the auto such as multimedia services, telephony, Internet-enabled applications, news and navigation. With an active and growing automotive practice, BSQUARE provides its automotive industry clients with new feature and software development, systems integration and testing services enabling the creation of next generation IVI solutions.

"BSQUARE supports GENIVI's work to develop a flexible, open platform that leverages Linux-based core services, middleware and open application layer interfaces to optimize automotive industry solutions," said Mark McMillan, vice president of worldwide sales and marketing for BSQUARE. "By joining the Alliance, BSQUARE can leverage its deep platform development experience, engaging directly in the development of technical standards for infotainment."

BSQUARE is joining a growing number of automotive, consumer electronics, communications, application development and entertainment-focused organizations that are engaged in driving the success of IVI systems and related products as GENIVI Alliance members. As an Alliance member, BSQUARE will have full access and insights into the work by the Alliance to create an open reference platform for automotive, an effort that is complementary to the BSQUARE goal of providing OEMs and developers products and services that speed time to market for higher quality, smart, connected devices, while at the same time reducing development costs. For more information about the BSQUARE automotive practice, visit http://bsquare.com/automotive.aspx.

About BSQUARE
BSQUARE is an industry leader with a proven track
record in providing production-ready software products, engineering services, solutions and automated testing for smart, connected devices. With deep technical knowledge of mobile and embedded technologies, BSQUARE enables device makers to develop and ship best in class products. Since 1994, BSQUARE has provided satisfied customers with innovative software solutions allowing them to get to market faster with reduced risk and cost. For more information, visit www.bsquare.com.

About GENIVI Alliance
GENIVI Alliance is a non-profit industry
association whose mission is to drive the broad adoption of an In-Vehicle Infotainment (IVI) open source development platform. GENIVI will accomplish this by aligning requirements, delivering reference implementations, offering certification programs and fostering a vibrant open source IVI community. GENIVI's work will result in shortened development cycles, quicker time-to-market, and reduced costs for companies developing IVI equipment and software. GENIVI is headquartered in San Ramon, Calif. www.genivi.org.

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