Issue: Apr 2011


Ai interview - David Murdoch, VP Navigation at TheWhereBusiness



by Steve Barclay

The 6th edition of Navigation Strategies Europe will be held from the 15th to the 16th of June in Berlin, Germany. More than 150 senior level executives are expected to attend the event which is organized by the UK-based TheWhereBusiness which publishes news and organizes events for those involved in navigation and location ecosystems. The Navigation Strategies Europe conference and exhibition is the only such event in Europe that brings together navigation providers, automotive OEMs, map providers, content providers and mobile operators. 

Already confirmed as speakers at the event are BMW, Fiat, Jaguar Land Rover, Nokia, Denso, Pioneer, Panasonic, Alpine, Garmin, Navigon, Orange, Deutsche Telekom, Bouygues Telecom, AUPEO!, waze, Skobbler, OpenStreetMap and many more.
Some of the topics that will be discussed at the Navigation Strategies Europe 2011 event include the European OEM market development post introduction of low cost navigation head units. And the impact of smart phone based navigation on fixed navigation head units and PNDs. Plus how VNC based systems will affect ‘smart’ navigation head units and whether there will be a rise in dumb terminals. Other issues that will be discussed include what content and services are being demanded by consumers and what they are willing to pay for these services.

Automotive Industries spoke to David Murdoch, VP Navigation at TheWhereBusiness. 

AI: What will be some of the key issues at the Navigation Strategies Europe 2011?
The conference is packed with sessions on all the key issues that the industry is facing. 

The rise in the connected PND will be well and truly explored with a real emphasis on how to exploit this massive trend. The same goes for the emerging low end in-vehicle trend and it’s a must for those looking to grow their profits. 

Knowing exactly which content and services will drive profits is crucial to navigation providers. This will be expertly covered by one of our panels. An afternoon devoted to making advertising revenue will also be a highlight of the conference, with senior execs from Garmin and Nokia taking on this lucrative area. 

Bringing smartphones into the car and releasing the power of content and apps is another must-see. An elite panel session will be started off with an exclusive presentation from BMW on their relationship with Apple. 

AI: Tell us a little about what participants can expect at the 2011 Navigation Strategies Europe event. 

The whole navigation ecosystem will be present at the conference so participants can expect excellent networking opportunities and the chance to construct the vital partnerships that their business relies on. It’s extremely rare to get all these guys under one roof, so it’s a perfect opportunity for development and advancement.
Delegates can expect to heart expert market information that they won’t find anywhere else. We have a superb line-up of analysts who will be looking at market predictions and projections for the future that are crucial for profits. 

No other navigation event can boast this kind of elite line-up of speakers. Participants will receive the very best advice from the top, top people. Their insights and opinions are simply unobtainable elsewhere.


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Automotive Industries
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