Issue: Jun 2011


China’s largest trade fair to host 110th expo



by Alan Tran

China’s largest trade fair, the China Import and Export Fair, also known as the Canton Fair is set to celebrate its 110th exhibition in October, 2011.  The Canton Fair has been held twice a year since its inauguration in 1957. It has become known for its variety, large attendance and business turnover.
The first phase of the 110th Canton Fair will be held from October 15-19, phase two will be held from the October 23-27, and phase three from October 31 to November 4  at the Pazhou Complex in Guangzhou, China.
The Fair has 150,000 types of exhibits from 23,000 business enterprises. Approximately two million business visitors from over 200 countries attend the Canton Fair every year. China’s growing automotive industry is reflected in the wide range of automotive products on display at the Canton Fair. According to organizers of the fair, the National Intellectual Property Rights Strategy is implemented during the event to prevent any infringements.
“IPR protection among foreign trade enterprises has been improved, and through national laws and regulations, as well as Canton Fair IPR protection regulations, enterprises can protect their own legitimate rights and interests,” said Canton Fair organizers.
Under China’s eleventh five year plan which extended from 2006 to 2010, the Canton Fair played an important role in promoting China’s foreign trade. This was reflected in the exponential growth of the fair from 620,000 square meters in 2006 to 1.13 million square meters in 2010.  Similarly, the number of stands nearly doubled from 30,000 in 2006 to 57,000 in 2010.
China’s twelfth five year plan underlines the importance of stabilizing and expanding on external demand and maintaining existing export competitiveness. “We are also committed to accelerating the development of technology, brand, quality and service and extending the domestic value-added chain of processing trade and promote market diversity,” said Liu Jianjun, vice secretary general and spokesman for the Canton Fair. “We hope that in the future, the Canton Fair will continue to play the role of a ‘weathervane’ for the national economy and foreign trade development, adhering to the strategy of serving China's reform and opening up the overall economic construction and foreign trade.”
Wang Zhiping, secretary general of the Canton Fair highlights the fact that support and trust from clients are a priority. “We continue to provide better services to our clients, who are the driving force behind the Fair itself. With a successful exhibition record over five decades, the Canton Fair has become a comprehensive tradeshow and is the longest standing tradeshow in China. It has the biggest buyer attendance, the broadest distribution of buyer origin, and the greatest business turnover in China.



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