Issue: Jul 2011


Pandora Broadens Automotive Integration



Internet radio leader expands presence in Ford vehicles and announces a new relationship with Scion

by James Hilton

Pandora, the popular internet radio service, today announced that it has increased its automotive footprint via a new relationship with Scion and an expansion of its relationship with Ford Motor Company where the service will be available in 10 Ford vehicles and two Lincoln vehicles. Currently, Pandora has in-vehicle integrations with BMW, Ford, Mercedes-Benz, MINI and Scion. Additional automotive manufacturers who have announced plans to integrate Pandora into their vehicles include Buick, Chevrolet, GMC, Hyundai and Toyota. The popular personalized radio service is also available via integrations in popular aftermarket automobile radios made by Alpine Electronics, JVC, Kenwood and Pioneer, with additional radios from Sony coming soon.

At the Pandora Analyst Day today in San Francisco, Executive Vice President of Business Development Jessica Steel said, "Our goal is to allow people to personalize their radio experience anytime, anywhere. Nearly 50% of radio consumption happens in the car, so it's a natural venue for Pandora. We want to make the experience as easy in the car as it is at home, at the office, and on a mobile phone."

Other presenters at the Pandora Analyst Day include Pandora Founder and Chief Strategy Officer Tim Westergren; Chief Technology Officer and Executive Vice President of Product Tom Conrad; Executive Vice President of Business Development Jessica Steel; Chief Revenue Officer John Trimble; and Chief Financial Officer Steve Cakebread.

An archived webcast of Pandora Analyst Day will be available through July 26, 2011, at http://investor.pandora.com.

ABOUT PANDORA
Pandora (NYSE: P) gives people music they love anytime, anywhere, through connected devices. (OK, we've added comedy as well so we're also up for playing some jokes you'll love.) Personalized stations launch instantly with the input of a single "seed" - a favorite artist, song or genre. The Music Genome Project®, a deeply detailed hand-built musical taxonomy, powers the personalization of Pandora® internet radio by using musicological "DNA" and constant listener feedback to craft personalized stations from a growing collection of hundreds of thousands of recordings. Tens of millions of people in the U.S. turn on Pandora to hear music they love. www.pandora.com



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