Issue: Aug 2011


Cars With Built-in Digital TV Target Multiple Global Markets



Leading Automotive Manufacturer Equips New Car Models With Hirschmann Digital TV Reception Systems Powered by Siano

by James Hilton

Hirschmann Car Communication GmbH (HCC) ( http://www.hirschmann-car.com), the world market leader in the area of TV receivers for the automotive industry and Siano Mobile Silicon (http://www.siano-ms.com), the leading supplier of mobile digital TV receiver chips - announced that a leading German automobile manufacturer has started distribution of a few car models equipped with HCC's latest automotive digital TV reception system, powered by Siano receiver chips.

HCC's innovative automotive TV reception systems deploys Siano receiver chips designed to cover various digital TV standards in different regions worldwide - DVB-T for Europe and Australia, CMMB for China. Additionally, ISDB-T for Japan and South America will complete the portfolio in the same architecture. HCC's TV reception systems, used by a number of leading car manufacturers, are characterized by exceptionally high performance and high reliability.

"With the type of customers we serve, we can never compromise on quality. This is why we selected Siano's solutions," said Thomas Adam, Head of Development from HCC. "We tested the receivers powered by Siano, at extreme mobility conditions, and measured very good results. We anticipate steady growth in the demand for in-car digital TV solutions and we will continue to enhance our product portfolio in close collaboration with our partner Siano."

Alon Ironi, CEO of Siano, said "The back seat of a car driving on a highway is perhaps the ultimate test for mobile TV. Using Siano's enhanced Antenna Diversity technology combined with our sophisticated algorithms, HCC can provide passengers with a superior, high-quality mobile TV viewing experience. Siano is proud to be an integral part of the communication systems for some of the leading car manufacturers in the world."

Siano Mobile Silicon is one of the world's leading providers of cutting-edge digital TV receiver chips enabling mobile and home entertainment. Pioneers of the multi-standard approach, Siano's highly integrated silicon receiver chips enable high-performance, fast time-to-market digital TV solutions for handheld and consumer electronics device makers. Siano offers a wide range of DTV receiver chips for various markets across the globe and works closely with global tier-1 PC, mobile handset, and home entertainment manufacturers, including Samsung, LG, Motorola, ZTE, Huawei, Dell, Lenovo, Garmin and others. Siano provides world-class products and dedicated customer support, with offices in Dallas (USA); Beijing, Shanghai and Shenzhen (China); Taipei (Taiwan); Seoul (Korea); and Sao Paulo (Brazil). For more information, visit http://www.siano-ms.com.

Based in Neckartenzlingen, Baden-Wuerttemberg, Germany, Hirschmann Car Communication GmbH is one of the leading suppliers in the field of automobile communication and the world market leader in the area of TV receivers. The company has branches in Germany, Hungary, France, China, Japan, South Korea, Mexico and the USA. In 2010, the company generated revenues of EUR 119 million with 800 employees worldwide. For more information, visit http://www.hirschmann-car.com.





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