Issue: Oct 2011


BDA PARTNERS WITH FORD, KYMCO USA TO CREATE LIMITED-EDITION ATV INSPIRED BY F-150 SVT TRUCK



by James Hilton

Bensussen Deutsch & Associates, Inc. (BDA), the nation’s premier Merchandise Agency and an official Ford Motor Company licensee, has paired with the automaker to produce an ATV inspired by the rugged F-150 SVT off-road performance truck.

BDA conceived the idea and collaborated with Ford and powersports vehicle specialist KYMCO USA over the course of a year to develop the F-150 SVT Limited Edition MXU 500i.

The fully custom ATV is powered by a fuel-injected 498cc four-stroke, four-valve liquid-cooled engine that produced 36 hp and 7.5 inches of suspension travel. The limited-edition package includes a custom Metallic Blue finish with Ford F-150 Graphics and unique alloy wheels—all backed behind the reputation of being “Built Ford Tough.”

“It’s exhilarating to take our creativity off-road with brands like Ford who are looking to break away from the norm,” said Jay Deutsch, BDA co-founder and CEO. “From the moment we saw the initial creative blueprint, we knew the ATV would be an innovative, high-octane branding tool.”

The ATV debuted in August at the Woodward Dream Cruise classic car show in Detroit, and is on display at participating Ford dealerships. Consumers can purchase the ATVs exclusively through the BDA-managed Ford Collection webstore, www.fordcollection.com.

“This KYMCO ATV is a perfect brand extension for our F-150 SVT customers who have an affinity for outdoor adventure, and it’s built to help them practice their adrenaline-filled activities,” said John Nens, director of Ford global brand licensing of the MXU 500i. “It also looks the part, with graphics inspired by the same extreme sports and activities customers and enthusiasts of our high-performance truck find so alluring.”

About BDA
Bensussen Deutsch & Associates, Inc. (BDA), the nation’s premier Merchandise Agency, provides marketing services and customized branded merchandise to Fortune 500 enterprises, major sports leagues and global entertainment holding companies. Clients come to BDA to extend their reach through custom branded-merchandise campaigns, integrated e-commerce marketing, and sports and entertainment sponsorship activation. Global brands such as Bank of America, Dell, GlaxoSmithKline, ExxonMobil, FedEx, Ford Motor Company, GEICO and Major League Baseball are but a few of the household names that rely on BDA to bring their marketing campaigns to life through merchandise. BDA attained the coveted Customs-Trade Partnership Against Terrorism (C-TPAT) certification in 2008 highlighting the company’s advanced quality assurance practices for importing products from overseas. For more information on the power of merchandise, visit www.bdainc.com.

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