Automotive Industries

Issue: Jan 2012

U.S. Automakers Seen Continuing Global Market Share Gains Over Next Five Years, KPMG Survey Finds

by Steve Barclay

Beyond U.S. OEMs, most likely market share winners are Volkswagen, Hyundai/Kia, BMW; Chinese and Indian OEMs expected to continue ascent; M&A/Joint Ventures Expected to Remain Strong, Especially in China and Eastern Europe

In a marked turnaround after years of economic uncertainty and industry restructuring, global auto executives say that U.S. auto brands will continue to increase market share over the next five years, according to the 13th annual global automotive executive survey conducted by KPMG LLP, the U.S. audit, tax and advisory firm.

The global executives see the American resurgence spurred by product innovation, continued improvement in product quality and restructuring activities. The rise in optimism for U.S. OEMs represents a significant turnaround from KPMG's 2007 survey, when few predicted market share gains, or a steady climb in global rankings.

Global Auto Execs: Ford More Likely to Grow than Nissan, Toyota, Honda

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