Automotive Industries

Issue: Jan 2012

Mobileye to Launch the World’s First Smartphone-Connected Driver Assistance System

by Steve Barclay

Mobileye, the leader in Advanced Driver Assistance System (ADAS), is introducing the world’s most innovative driver safety solution at CES. The Mobileye 5-Series is available for shipments to US customers. Taking their mission of saving lives and creating safer driving conditions to heart, Mobileye’s next-generation aftermarket offering the Mobileye 5-Series, is the world’s most innovative ADAS that not only helps drivers avoid and mitigate collisions but also enhances driver experience.

According to the National Highway Traffic Safety Administration (NHTSA), most accidents occur because of driver inattention in just the three seconds immediately preceding a collision. The NHTSA reports in 2009, nearly 5,500 people were killed and 450,000 more were injured in distracted driving crashes. The invention of the airbag nearly 45 years ago protected the driver from collisions, navigation systems constituted a milestone in driver experience; now Mobileye 5-Ser...