Issue: Mar 2012


automotive roadshow 2012 Waiting in the Wings



Car Designers and Electronics Vendors Will Enter into Dialog during the Popular Mobile Show

by Lenny Case

The automotive roadshow is about to start again in June 2012. The mobile electronics show - organized by qaqadu event gmbh, experts for events and road shows - will visit major carmakers and commercial vehicle manufacturers in Germany from June 14th through to June 20th, 2012. This year, the show truck will again stop right on the premises of the design locations and open the doors of its more than 100 square meters large exhibition space for several hours. Up to 12 exhibitors will demonstrate their innovative electronics products and solutions to interested employees from development, purchasing or management departments. "With a new, slightly modified concept this year we are offering again the unique opportunity to designers and decision makers of the automotive industry to gather firsthand information on latest electronics developments and trends - from semiconductors, software to ready-to-use measurement and test systems - without maj or effort and travelling," said Joachim Hueggenberg, General Manager of qaqadu event gmbh. "The idea of the rolling trade show strikes a significant chord at participating exhibitors and visitors on the premises. Internet as easy source of information plays an important role today but personal contact and face-to-face conversations down to life demonstrations however cannot be replaced."

The mobile exposition with its individual and selective opportunity to present meets the spirit of time: Limited travel and marketing budgets practically demand for this solution. Individually adapted to the locations, the automotive roadshow efficiently offers further education and information on innovations and trends to developers, purchasers, deciders and anyone interested. The exhibitors will be able to have technical conversations and to demonstrate their solutions right to their target customers and without wastage engineers can start up expert discussions. The encounters involve first contacts to projects starts to discussions of ongoing projects. Some companies just use the automotive roadshow to have a point of presence and to be available for first hand discussions. On top customer meetings and discussion allow for an insight into the market to gather information for product and marketing strategies.

Further information on the upcoming and earlier automotive roadshows is available at http://www.auto-roadshow.com

About qaqadu event gmbh

The qaqadu event gmbh offers professional education with technical trainings, seminars and trade shows. In addition to providing and hosting events as technical courses, the MOST(R) Forum and the automotive roadshow, the Starnberg based specialists in event management also support companies in organizing their events. The offered services reach from conception and planning through organization and marketing up to the realization of the event.

qaqadu event gmbh
Maximilianstrasse 8
82319 Starnberg
Germany
http://www.auto-roadshow.com

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