Issue: Mar 2012


Styron Launches Two New Solutions for Automotive Interiors



PULSE GX Series Featured at VDI Conference

by James Hilton

Styron, the global materials company and manufacturer of plastics, latex and rubber, launches two new solutions at the VDI Conference Plastics in Automotive Engineering, PULSE GX70 and PULSE GX90, an expansion of the premium line of PULSE GX solutions for automotive interiors.

Living up to its long-standing tradition of innovation, Styron Automotive is at the forefront of the industry offering a range of high quality products within the PULSE GX portfolio. The PULSE GX resins address the industry's demand for lighter materials without compromising quality, performance or cost.

The PULSE GX line offers resins made of a PC and ABS blend that provide easy flow and are more cost-efficient in comparison to conventional PC/ABS materials. The series includes:

PULSE GX50
PULSE GX70
PULSE GX90

"At Styron Automotive we have combined our industry knowledge, capabilities and experience to offer our customers a great portfolio of state of the art PC/ABS solutions, the PULSE GX series. PULSE GX70 and PULSE GX90 are two outstanding additions to the PULSE family and we are excited about sharing this news with the industry at the VDI Conference," said Dagmar van Heur, Vice-President Automotive for Styron.

The PULSE GX series consists of tailor-made PC/ABS products that meet the practical heat requirements in automotive interiors and provide low temperature ductility for the most stringent safety requirements. Introduced in 2011, PULSE GX 50 launched the PULSE GX series obtaining great success from the start. After only one year in the market, this cost-efficient solution with optimized heat distortion resistance obtained its first commercial application in the Audi Q3.

Similar to PULSE GX50 in its cost-efficiency, the new PULSE GX70 differentiates itself targeting interior parts that require higher heat resistance. PULSE GX70 demonstrates desirable low temperature ductility in conjunction with superior UV and thermal stability. Other advantages of PULSE GX70 include its low odour and low carbon emissions (VOC), which is standard for all PULSE products. This engineering resin is suitable for a wide range of applications, particularly surface areas with exposure to sunlight including central consoles, pillar trims, instrument housings, side protection moldings and ventilation systems.

PULSE GX90 is designed for niche applications that require further heat resistance than PULSE GX50 and PULSE GX70. This new resin offers superior low temperature ductility that is specifically targeted for direct airbag exposure of upper pillar trims.

Fulfilling Color Needs

To match OEM's specific color requirements, Styron Automotive Color Group has developed new UV-stabilised Colour Concentrates which protect the outstanding hydrolytical stability of the PULSE family. As a result, these Colour Concentrates are a nice fit in combination with PULSE GX50 or PULSE GX70. The PULSE GX solutions are also suitable for unpainted applications providing the pleasant low gloss surface finish and good UV-stability today's car manufacturers demand. Styron Automotive provides customers with options by delivering custom formulated masterbatches in combination with natural resins or tailored compound pre-colored resins.

Available Worldwide

Styron Automotive provides solutions to local and global customers operating worldwide. Given the industry's continuous expansion and OEM's increasing demands to ensure parts consistency for all of their car models across borders, Styron Automotive commits to global optimization and cross-country standardization. With production facilities worldwide, Styron Automotive delivers innovative plastic resins including the PULSE GX line wherever their customers need them.

About Styron Automotive

Styron Automotive, a business unit of Styron Corporation LLC, delivers breakthrough innovative solutions for automotive interior and exterior components. ABS, Polycarbonate, PC/ABS, LGF PP, TPOs and elastomeric materials from Styron Automotive are helping advance applications like mid and upper consoles, instrument panels, blow molded seat backs, bumper fascias, trim, and more. From best-in-class scratch resistance and light weight to high heat resistance and low VOC levels, Styron Automotive resins offer exceptional durability, high-end aesthetics, and cost efficiencies to help OEMs differentiate their automobiles and brands.

To learn more about Styron Automotive visit our website: www.styronautomotive.com

About Styron

Styron is a leading global materials company, dedicated to innovate and deliver for its customers. Styron's unique product portfolio brings together plastics, rubber and latex businesses that share feedstocks, operations, customers and end users. Styron has approximately $5 billion in revenue (2010), with 20 manufacturing sites around the world. Styron's 2100 employees are committed to listen to customers' needs and provide innovative and sustainable solutions in industries such as home appliances, automotive, building & construction, carpet, commercial transportation, consumer electronics, consumer goods, electrical & lighting, medical, packaging, paper & paperboard, rubber goods and tires.

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