Issue: May 2012


HUNTSMAN LAUNCHES ALTIRIS® PIGMENT



Infrared Reflecting Pigments Enable Solar Reflection in any Color

by James Hilton

The Pigments division of Huntsman Corporation (NYSE: HUN) today launched its ALTIRIS® infrared reflecting pigment at the 2012 American Coatings Show, May 8-10, 2012 in Indianapolis, IN. The ALTIRIS® pigment gives coatings and polymer products in any color the power to reflect solar energy. In a world that needs low carbon solutions to cool buildings, vehicles and ships, Huntsman’s ALTIRIS® pigment presents a significant opportunity to deliver energy efficiency combined with custom color branding in the widest color choice available.

President of Huntsman Pigments, Simon Turner said, “Buildings, vehicles and ships that incorporate ALTIRIS® pigment in their coatings can better reflect the sun's energy1, helping to keep interiors cooler. This helps reduce energy needed to power air-conditioning systems, costs and greenhouse gas emissions. It's a great new innovation from Huntsman that gets to the heart of our brand promise - enriching lives through innovation.”

Dr Rob Portsmouth, business development director at Huntsman said, “Our ALTIRIS® pigment delivers a unique set of benefits: Superior tailored reflectance; from a single additive and in any color customers need. This combination was not available before Huntsman’s ALTIRIS® pigment.”

ALTIRIS® pigment can dramatically increase solar reflection by more than 100 percent in some color ranges and even in black. It can also help increase a product's lifespan as coatings that stay cooler suffer less from heat cycling stresses, which helps prevent delamination and peeling.

"I am happy to see new cool-colored products are being brought to the market,” said Dr. Hashem Akbari, a Building, Civil, and Environmental Professor and Leader of the Heat Island Group at Concordia University and the principal investigator for the development of cool-colored materials, a collaborative effort with the industry. “Products that incorporate the ALTIRIS® infrared reflecting pigment give consumers greater color choice whilst reducing energy consumption2."

The ALTIRIS® pigment can also open up new markets for polymer products as they make them less prone to warping. This means polymer products can now be used in warmer regions of the world where they would have previously been unsuitable. Products like vinyl siding can last longer and can be available in a wider range of colors.
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About Huntsman:
Huntsman is a global manufacturer and marketer of differentiated chemicals. Our operating companies manufacture products for a variety of global industries, including chemicals, plastics, automotive, aviation, textiles, footwear, paints and coatings, construction, technology, agriculture, health care, detergent, personal care, furniture, appliances and packaging. Originally known for pioneering innovations in packaging and, later, for rapid and integrated growth in petrochemicals, Huntsman has approximately 12,000 employees and operates from multiple locations worldwide. The Company had 2011 revenues of over $11 billion. For more information about Huntsman, please visit the company's website at www.huntsman.com.

About Huntsman Pigments:
Huntsman Pigments is an award winning global manufacturer of titanium dioxide solutions with more than 75 years experience. Our pigments are made all over the world at seven manufacturing sites with around 2,500 people. Huntsman’s titanium dioxide pigments can be found in everything from the paint you use in your home to your favorite trainers. Our brands include TIOXIDE® titanium dioxide pigments, award winning DELTIO® free-flow titanium dioxide pigments and our very latest innovation, the ALTIRIS® infrared reflecting pigment that gives colourful exterior coatings and polymers the power to reflect solar energy. For more information about Huntsman Pigments, please visit the company’s web site at www.huntsman/pigments

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