Issue: Jun 2012


CEVA opens new Vehicle Logistics Center in Philippines



by Alan Tran

CEVA Logistics, one of the world’s leading supply chain management companies, announced the launch of its multi user Vehicle Logistics Center in the Philippines, located at Sta.Clara, Port of Batangas.

The new Vehicle Logistics Center is a state of the art multi user Automotive facility within the customs bonded area of the port. The center uses innovative solutions and technologies to optimize the supply chains of Automotive customers and delivers benefits such as cost reduction, increased supply chain efficiency and shorter time to market. The facility is designed to keep imported Finished Vehicles in a two hectare storage space covered with UV Net and a 4,100 sq m PDI (Pre-Delivery Inspection) facility which can process approximately 160 to 200 vehicles each day.

Another unique feature of the facility is the use of the Vehicle Management System (VMS), based on CEVA Matrix technology solutions which provide complete visibility of vehicle movement, from receipt to delivery, and allows customers to track and know where their vehicles are at any point in time. The VMS uses iPhones and iPads to substantially reduce the number of man hours it takes to process an order, to report on quality defects, saving cost, time and paperwork. CEVA Matrix is CEVA’s unique technology solutions landscape, integrating best in class components from individual software vendors, CEVA’s internally developed capabilities and unique know how to deliver solutions that best meet the needs of its customers. This flexible approach gives customers the benefits of commercial packaged software coupled with bespoke solutions.

The launch of the Vehicle Logistics Center was inaugurated with an official opening ceremony and ribbon cutting by CEVA’s senior executives and Ford Group Philippines vice president for Finance, Karthik Swaminath. Ford and CEVA have a long standing strategic partnership in Automotive logistics in many locations across the globe. The opening ceremony was also graced by more than 120 guests including local government officials and representatives from Bureau of Customs, Philippines Ports Authority and Asian Terminals, local dignitaries and ambassadors, as well as many of CEVA’s valued customers.

Inna Kuznetsova, CEVA’s Chief Commercial Officer who officiated at the opening event, said: “We are extremely excited about this new Vehicle Logistic Center. This is a significant milestone for CEVA and really demonstrates the innovation we bring in solutions design and technology to create value for our customers’ supply chains. Given the geographical landscape in the country, this Center will play a strategic role in addressing issues of congestion, speed and security in the growing market for imported Finished Vehicles in the Philippines. We believe this will further strengthen our established leadership in the Automotive sector and show our continued commitment to bring our customers’ products to market more efficiently and at reduced cost.”

Karthik Swaminath, Ford’s vice president for Finance commented: “We congratulate CEVA on the launch of this new state of the art Vehicle Logistics Center. As a valued partner, we look forward to working together with CEVA as we continue to aggressively grow our business and bring more class-leading One Ford vehicles to the Philippines.”

Didier Chenneveau, President of CEVA in Asia Pacific said, “On behalf of CEVA, I want to thank all our distinguished guests, customers and employees for their support to make the launch of the Center a success. This marks the beginning of an exciting phase for CEVA in Philippines to build on our partnerships with Automotive customers. The multi user concept is a part of our commitment to bring best in class supply chain solutions to the market, through economies of scale, shared overheads and dedicated sector expertise for these sites. This new Center highlights CEVA’s continued investment in this sector and leverages our leadership in Automotive logistics in Asia Pacific.”

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