Issue: Jul 2012


Growing Chinese car parc expected to power records at Automechanika Shanghai



by Clinton Wright

The 2012 show will be the largest ever with more than 180,000 sqm of exhibition space, an increase of 13% compared to 2011. In addition, 3,900 exhibitors are expected from 37 countries and regions, including 13 overseas pavilions. “This year the show welcomes many new leading industry companies, while many existing brands are expanding their booths. In addition, our exhibitors are very enthusiastic about participating in the fringe programmes as product display events, press conferences, product demonstrations and workshops have become another important platform for promotion,” says Jason Cao, General Manager for Messe Frankfurt (Shanghai).

Automechanika Shanghai is organized by Messe Frankfurt (Shanghai) and the China National Automotive Industry International Corporation (CNAICO). It will be held between December 11 and December 14 2012 at the Shanghai New International Expo Centre, China.

To support demand from overseas companies wanting to gain a share of China’s auto market, Automechanika Shanghai will include new International Zones in the product halls, in addition to the well-established International Hall. Expanded Repair & Maintenance; and Accessories & Tuning halls will offer exhibitors a better marketing platform.

“Buyers are attracted to product-based halls for easy sourcing and more and more domestic manufacturers are now on a par with their global competitors, in both technology and quality,” says Xuecheng Ji, President of CNAICO. China now has a record 100 million vehicles on its roads and this vehicle ownership is supporting a booming automotive aftermarket industry. By the end of 2012, the repair and maintenance market is expected to increase 26.9% to USD 80 billion, and the accessories market is expected to increase 29% to USD 87 billion.

As a result, Automechanika Shanghai is proving popular with repair and maintenance companies as well as those involved with aftermarket and accessories. The 40,000 sqm dedicated Repair & Maintenance hall is expected to attract more than 400 exhibitors, including several pavilions, especially from the tools sector which will double in size at the 2012 show. In addition, exhibition space of other international exhibitors in the Repair & Maintenance hall will increase twofold. Exhibitors will be showing workshop equipment and tools, diagnostic and testing technology, as well as body repair and car painting.

The Accessories Hall will be double the size of the 2011 show and 600 exhibitors are expected to occupy 25,000 sqm. It will feature electronic appliances, interior and exterior accessories, car care as well as tuning.

Automechanika Shanghai is one of twelve Automechanika fairs held in Asia, Europe, North America, South America and Africa. For further information about Automechanika Shanghai, please visit www.automechanika-shanghai.com or email auto@hongkong.messefrankfurt.com

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