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Developments in Russia have been similar, so the Russian market has also become more important for Mercedes-Benz Trucks in recent years. Russia was ranked 20th for the brand’s truck sales in 2007. Sales there have risen continually since that time, and Russia is now the sixth most important market for Mercedes-Benz Trucks.
China and Russia are not the only countries where interest in Mercedes-Benz Actros, Axor, and Atego trucks is growing. These vehicles also enjoy an excellent reputation and great popularity on the Arabian Peninsula. Back in 2007 Saudi Arabia ranked only 13th on the list of the top sales markets for Mercedes-Benz Trucks; in 2012 it rose to eighth place.
Two trends can currently be observed on the world’s expanding truck markets, such as China, India, and Russia. The first is that local manufacturers are technically upgrading their volume segment models, partly because of increasingly stringent emission standards. The second trend is that the demand for premium products built by manufacturers from the traditional triad sales markets is increasing, because attributes such as reliability, efficiency, and durability are becoming more important for heavyduty applications in growing economies.
These developments are playing a key role in growth markets especially countries such as China (the world’s biggest truck market), India (the third biggest), and Russia (the largest truck market in Europe). Daimler Trucks offers both premium and modern domestic trucks (volume segment vehicles featuring state-of-the-art technology) in all of these markets. It also employs a strategic approach that is tailored to the respective countries. Daimler Trucks operates “as globally as possible and as locally as necessary,” and can also make good use of the opportunities offered by its global presence. As a result, customers are always offered the optimal product portfolio for their applications.
In India, the Group’s wholly owned subsidiary Daimler India Commercial Vehicles mainly manufactures BharatBenz trucks for the modern domestic segment. The Group also sells Mercedes- Benz trucks to premium segment customers in the construction industry, for example. Daimler’s joint venture with Foton in China and the Group’s strategic partnership with Kamaz in Russia allow Daimler Trucks to serve the modern domestic segment in both markets, even as its business with premium Mercedes-Benz trucks continues to expand in both countries. Fuso trucks for the light-duty segment are also now being successfully marketed in the two countries