SiriusXM Availability Increases Across Entire Toyota Vehicle Line-up
Sirius XM Radio (NASDAQ: SIRI) announced that beginning in 2013 Toyota will significantly increase the availability of SiriusXM across its entire vehicle line-up.
SiriusXM will now be standard on the majority of Toyota's multimedia systems. For some Toyota models this will be the first time SiriusXM will be standard across all trim levels. SiriusXM will also be standard on all vehicles equipped with Toyota's popular Entune™ system.
"Toyota's significant increase in the availability of SiriusXM on its new multimedia system shows its commitment to giving customers technology that makes driving a Toyota vehicle even more enjoyable," said Steve Cook, Executive Vice President and General Manager, Sales and Automotive, SiriusXM. "Satellite radio is easy to use and according to a national survey it is a top feature for customers buying vehicles with new multi-media systems. We are proud that Toyota sees value in making the world's best audio entertainment available to even more of its customers."
"SiriusXM is an easy to use technology that delivers an incredible breadth of content from coast to coast at the touch of a button," said Jon Bucci, Vice President, Connected Vehicle Technologies, Toyota Motor Sales, U.S.A., Inc. "We have included satellite radio in Toyota vehicles since 2004, and the growing variety of programming will appeal to an even wider spectrum of our customers, enhancing the experience of driving a Toyota vehicle."
Toyota provides customers purchasing new Toyota vehicles with a factory-equipped satellite radio a three-month SiriusXM subscription featuring commercial-free music, premier sports talk and live events, comedy, news, and exclusive talk and entertainment.
For more information on SiriusXM, please visit www.siriusxm.com.
About Sirius XM Radio
Sirius XM Radio Inc. is the world's largest radio broadcaster measured by revenue and has 23.4 million subscribers. SiriusXM creates and broadcasts commercial-free music; premier sports talk and live events; comedy; news; exclusive talk and entertainment; and the most comprehensive Latin music, sports and talk programming in radio. SiriusXM is available in vehicles from every major car company in the U.S., from retailers nationwide, and online at siriusxm.com. SiriusXM programming is also available through the SiriusXM Internet Radio App for Android, Apple, and BlackBerry smartphones and other connected devices. SiriusXM also holds a minority interest in SiriusXM Canada which has more than 2 million subscribers.