What is Hybrid Enough?
On Thursday, Sept. 23, 2004, California Governor Arnold Schwarzenegger signed a law opening Californiaís car-pool lanes to gasoline-hybrid vehicles that get more than 45 miles per gallon, essentially drawing a technical line in the sand. This arbitrary 45 mileper- gallon number encompasses a rather small group of vehicles that includes the Toyota Prius, Honda Civic Hybrid and Honda Insight. Fordís Escape hybrid SUV, at a measly 36 mpg missed the cut as will General Motors hybrid pickups. I suppose this will make it a little more palatable for those Californians waiting for their Priusí, knowing that theyíre buying their way into such an exclusive club.
David Morris has taken it a step further. The co-founder and vice president of the Institute for Local Self Reliance in Minneapolis, Minn., a nonprofit research and educational organization that provides technical assistance and information on environmentally sound economic development strategies, says in a Sept., 1, 2004 editorial that the introduction of the Ford Escape hybrid ďmarks the end of the beginning of the long-evolving saga of the hybrid electric vehicle.Ē
Morris contends that a hybrid electric car should be equated with high efficiency and feels that the Escape SUVís efficiency isnít high enough to place it in the incentive-receiving hybrid category. His concern is that state, local and federal government will reward slackers like Ford and GM with incentives to manufacture hybrid vehicles that donít meet his, or Governor Schwarzeneggerís, rigorous standards.
He says that government should design incentives that encourage the development of his kind of hybrids, concerned that right now, a vehicle that is simply equipped with both an engine and electric motors for propulsion qualifies for most federal and state incentives, including tax incentives, priority for purchasing for government fleets, free parking and access to HOV freeway lanes ó and thatís not enough.
Letís take a look at this exclusive hybrid club. The two-seat Honda Insight makes a good city commuter car and not much else. Both Civic and Prius are small four-door sedans that fit the needs of a certain segment of society. Now letís do some math. How many Insights would it take to get 45 kids to school in the morning? How many Priuses would it take to haul a family of six on a camping trip?
The fact of the matter is that we need and drive all kinds of vehicles in this country. Why should we only reward those who have developed a lifestyle that supports a small car, while we penalize those who need something else?
Morris seems to think that Priusí popularity means that itís the only kind of hybrid that people want to buy. Most hybrid intenders donít really know what a hybrid is. First time visitors to hybrid enthusiast websites that I frequent are asking for hybrid minivans and SUVs because the Prius doesnít fit their lifestyle.
In fact, the next batch of hybrid-electric vehicles entering the market are based on larger sedans and SUVs. And performance-oriented hybrids are on the horizon. (Maybe we should penalize auto companies for even suggesting that.) The auto industry is, after all, a business. They need to supply vehicles that people are willing to buy and pay enough for them that the company can make a profit. Consumer surveys show that fuel mileage isnít at the top of the list of concerns when it comes to buying a car. While mileage is important, people choose vehicles for their function.
Thatís why GM has taken a different tact with its hybrid pickups, building a benefit into the vehicle in the form of an on-board generator ó a benefit that they hope people will be willing to pay for ó while still increasing fuel mileage as a bonus.
We should applaud Ford for taking the initiative to develop and sell an SUV that gets 36 miles per gallon, while still taking a financial hit on each one it sells. GM deserves credit for helping to develop a hybrid/electric city bus that will save tons of fuel while cleaning up the environment. Other OEMs are bringing hybrids to market with a goal of making practical, desirable vehicles more fuel efficient. A gallon of fuel saved is one less weíre dependent on. Weíre all in this together, letís all share the reward.