Issue: Oct 2014


CarProof Reveals Next Generation Vehicle Valuation Tool at Client Advisory Board Meeting



by Alan Tran

Last week, CarProof, Canada's most  trusted vehicle history provider, hosted its second annual Client  Advisory Board Meeting in Muskoka, Ont. with great success. The event  generated excitement and anticipation around innovative new product  offerings coming from CarProof in the near future.

The Client Advisory Board Meeting was held over three days and attendees  included key dealer, auction, corporate, lender and insurance partners.

 The event gave these industry leaders insight into the company's vision  and strategy for 2015, in particular CarProof's commitment to adding  more value to customers by becoming a multi-product, multi-vertical  force in the automotive sector - the result of more than two years of  strategic planning and investment.

CarProof is focused on creating next generation solutions to address  automotive industry pain points across all market constituents. As an  example, the company revealed plans to launch a vehicle valuation tool  that is anchored in using actual retail and wholesale transaction data  to provide VIN-specific analysis. This critical data is information  that until now hasn't been available and will completely change the way  vehicles are valued and ultimately bought and sold in Canada. In  addition, CarProof officially announced the acquisition of Canadian Red  Book, the leading valuation brand in the government and insurance  verticals. CarProof plans to materially expand the Canadian Red Book  solution over the next year.

"What really matters in vehicle valuation is what cars are selling for  and we have that data," said Paul Antony, President and CEO of  CarProof. "We're entering into valuation because of the significant  gaps in accuracy that exist right now. It's a natural extension for  CarProof and we're approaching it from the same angle as we do our  vehicle history reports - we want to use real transactional data to  produce the most accurate and comprehensive valuation tool available in  Canada."

This announcement generated a strong buzz at the event as attendees  could already see the impact that this type of offering will have.

 "CarProof is once again going to significantly improve the way we do  business," said Jeff Polo, General Manager of Destination Toyota in  Burnaby, B.C. "They are further empowering me to make informed buying  and selling decisions."

About CarProof Vehicle History Reports

CarProof, a London, Ont.-based company founded in 2000, is the leading  provider of the most comprehensive used vehicle history report  available in Canada. CarProof's fully bilingual vehicle history reports  rely on accurate and live real-time data to provide consumers with a  complete history of their vehicle including accident information,  cross-Canada lien search information and full U.S. history. In addition  to being named one of Canada's 50 Best Managed Companies, CarProof was  honoured with Deloitte's 2013 Technology Fast 50(TM)( )and Fast 500(TM) awards. For more information about CarProof, visit www.carproof.com.

Connect with CarProof on Facebook, Twitter, YouTube, Google+ and LinkedIn.

 



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