Issue: May 2015


Magellan and Abalta Technologies Announce Strategic Partnership at Auto Shanghai 2015



Collaboration Provides Advanced, Low-Cost Connected Car Solutions for Auto OEMs, Combining Magellan's SmartGPS Eco Software with Abalta's WEBLINK® Platform

by Jon Knox

Magellan and Abalta Technologies, Inc., have formed a strategic partnership featuring Magellan's SmartGPS Eco navigation and content platform and Abalta's WEBLINK® platform. Magellan is a long-time leader of innovative GPS devices and content services for vehicles, fitness, outdoor, and mobile navigation. Abalta is a fast-rising technology company producing groundbreaking solutions to create the ideal connected car experience.

 

The partnership, focusing on advanced, cost-competitive connected car solutions for auto OEMs, adds Magellan navigation, smartphone apps, and cloud content to any vehicle that is infotainment ready.  Magellan's SmartGPS Eco cloud platform aggregates location relevant content, such as fuel prices and business locations, and delivers that content onto the navigation map. The Abalta WEBLINK® platform enables the display and control of smartphone apps, including Magellan's SmartGPS apps, on virtually any infotainment display.

 

The new partnership's solution is being demonstrated in the MiTAC booth (# 6BH303) at the upcoming Auto Shanghai 2015 show from April 22-29 at the National Center for Exhibition and Convention in Shanghai, China.

 

The SmartGPS Eco is the latest advancement from Magellan featuring the company's cloud platform bringing together navigation, content services, iOS and Android smartphone apps, and connected car platforms. It delivers money-saving content, keeps drivers informed with relevant location and social content, and provides safer navigation. The SmartGPS Eco is built on a robust cloud architecture supporting flexible content aggregation, personalization, and localized delivery, and is specifically designed to integrate with connected car solutions.

 

"We are pleased to be partnering with Abalta. Abalta's innovative WEBLINK® platform is quickly becoming the solution for OEMs that require a flexible, smartphone app-centric connected car platform available now," said Peggy Fong, president of MiTAC Digital Corporation, parent company of the Magellan brand. "Our combined solution offers a fast to market, and cost-competitive alternative for auto OEMs seeking navigation, content and apps for their connected car platforms."

 

Abalta Technologies' WEBLINK® platform is a new approach for the connected car where a users' smartphone drives the in-vehicle app experience, and bridges the gap between smartphones and infotainment systems. WEBLINK® allows automotive OEMs to create a rich branded experience in the vehicle using the customer's smartphone to deliver the experience.  In addition to supporting SmartGPS Eco, WEBLINK® also supports a wide range of music, entertainment and news applications.

 

"Through our new partnership with Magellan we are able to offer our WEBLINK® customers an advanced navigation option in the form of SmartGPS Eco," said Michael O'Shea, founder and CEO of Abalta Technologies, Inc. "We are pleased to be working with Magellan and the MiTAC Digital team to bring to our automotive OEM customers a solution that enables them to offer their existing customers with infotainment ready vehicles an advanced connected car solution."

 

The combined Magellan/Abalta connected car solution is available now for auto OEMs. Visit www.magellangps.com or www.abaltatech.com for additional information.

 

About Magellan

Headquartered in Santa Clara, CA, MiTAC Digital Corporation, manufacturer of the Magellan (www.magellangps.com) brand of portable GPS navigation devices, is a wholly-owned subsidiary of MiTAC International Corporation. Magellan, the industry leader for innovative GPS navigation devices since 1986, globally markets award-winning products in multiple categories including auto, RV, commercial, outdoor, fitness and mobile. Continuing its spirit of innovation, Magellan is developing new cloud-based technologies, wearables, OEM and B-to-B solutions to meet the changing needs of today's consumers.

 

Follow Magellan on LinkedIn,Facebook, Twitter and YouTube.

 

About Abalta Technologies, Inc.

Abalta Technologies, Inc. (http://www.abaltatech.com) is an emerging leader in the connected car landscape. Abalta has developed an innovative platform to enable car companies, automotive electronic firms and tier 1 suppliers to bridge the gap between the smartphone and the car's infotainment system. Abalta's platform enables unique branded experiences to be delivered from the smartphone to the car's infotainment system over USB, Bluetooth or Wi-Fi. Abalta has unrivaled expertise across mobile platforms and maintains long-standing relationships with a portfolio of over 60 of the most recognized brands in the world. Abalta has helped these leading brands transform their mobile product visions into meaningful experiences for businesses and consumers alike. Abalta Technologies is headquartered in Torrance, California and has development centers in San Diego, California and Sofia, Bulgaria.



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