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Issue: Jul 2015


Maxim brings expertise in high-performance analog integration to NVIDIA automotive platforms.



Maxim Integrated Collaborates with NVIDIA® on DRIVE(TM) CX and PX Platforms for Automotive Infotainment and Piloted Driving Solutions

by John Larkin

 

Maxim Integrated Products, Inc. (NASDAQ: MXIM), a leader in high-performance analog integration, has collaborated with NVIDIA to enable the analog blocks on automotive infotainment and advanced driver assistance systems (ADAS) for NVIDIA's DRIVE CX (cockpit) and PX (piloted driving) platforms.

 

    --  Details about Maxim's automotive solutions:

        http://bit.ly/Maxim_automotive

    --  Maxim's infotainment solutions: http://bit.ly/Maxim_infotainment

    --  Maxim's safety and ADAS solutions: http://bit.ly/Maxim_safety_ADAS https://photos.prnewswire.com/prnvar/20150724/242405-INFO

 

Growing demand for technology in mobile applications has changed how consumers interact with each other and the world around them. This heightened expectation for advanced user experience is also influencing how automakers architect their infotainment systems to stay competitive with technology trends. To address concerns raised about the impact that these interactive technologies will have on driver distraction, automakers have increased their focus on safety requirements within entertainment platforms. This balance between infotainment and ADAS is one of the foremost challenges facing today's automotive ecosystem.

 

To meet this safety-in-entertainment challenge, NVIDIA has developed complex automotive system-on-chips (SoCs) which are digital supercomputers capable of driving multiple functions with unique parallel processing architecture and large computing power. Maxim leverages its experience in automotive and its wide product portfolio to address three key analog IC factors that cannot be neglected in any system-level design: heat, size, and efficiency.

 

Technology

 

    --  Maxim provides software-compatible, low-quiescent-current, and

        highly-integrated automotive-grade power-management functionality for

        the NVIDIA visual computing module (VCM). This power solution meets the

        performance needs of the DRIVE CX and PX platforms. The NVIDIA VCM

        modular platform gives automakers a fast and easy way to integrate the

        most recent automotive-grade Tegra® processors in vehicles.

 

    --  Maxim's gigabit multimedia serial link (GMSL) solutions provide

        high-speed data transfer between camera inputs and the NVIDIA SoC, and

        an optional link via an add-in card from the head unit of an

        infotainment platform to the display.

 

    --  The MAX9286, a quad-channel 1.5Gbps deserializer in Maxim's GMSL

        portfolio, is the first solution on the market capable of synchronizing

        video streams from four cameras while simultaneously powering each

        camera over the same coax cable. These "aggregator" and

        "power-over-coax" features are utilized on the NVIDIA DRIVE PX to

        simplify design for ADAS systems with up to 12 simultaneous camera

        inputs.

 

Commentary

 

    --  "Maxim develops the high-performance analog ecosystem required to drive

        NVIDIA's supercomputer platform," said Kent Robinett, Managing Director

        of Automotive Sales and Marketing at Maxim Integrated. "Our

        collaboration enables new possibilities for infotainment and ADAS

        markets within automotive, and is a platform for ongoing developments in

        automotive-grade USB, power management, high-speed video transfer,

        precision MEMS, and wireless radio tuner RF-to-Bits® solutions."

 

    --  "Maxim's innovative analog solutions bring unique capabilities to the

        automobile of the future," said Ross Jatou, Vice President of Automotive

        Hardware Engineering at NVIDIA.

 

All trademarks are the property of their respective owners.

 

About Maxim Integrated

Maxim is the leader in analog integration. From mobile to industrial solutions, we're making analog smaller, smarter, and more energy efficient. Learn more at http://www.maximintegrated.com.

 



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