Issue: Aug 2015


Novelis Unveils Next-Generation High-Strength Alloys for Automotive Industry



Novelis Advanz(TM) 7000-series aluminum designed for superior vehicle lightweighting and passenger safety

by Nick Palmen

Novelis, the world leader in aluminum rolling and recycling, announced the development of the Novelis Advanz(TM) 7000-series of high-strength alloys designed for safety-critical components of vehicle structures. 

 

Two to three times stronger than any automotive aluminum used in high volumes today, Novelis Advanz 7000-series products can be used to manufacture components such as bumper systems, crash ring components and door intrusion beams. The new alloy series will offer a significant weight reduction when compared to current high strength steels in the marketplace, enabling automakers to further reduce the weight of vehicles while ensuring high levels of passenger safety.

 

"As more automakers look to reduce vehicle weight and improve fuel economy, high-strength aluminum alloys are playing an increasingly critical role in vehicle design," said Jack Clark, Senior Vice President and Chief Technical Officer for Novelis. "For decades, Novelis has been a pioneer in aluminum alloy development and set the standard in the automotive industry. Novelis' Advanz 7000-series will drive the industry forward by offering automakers additional weight savings with superior strength for optimal safety performance."

 

The Novelis Advanz 7000-series expands the Novelis family of aluminum alloys offering automakers a unique array of products designed to address customer requirements for strength, formability and styling. Customer testing of the first Novelis Advanz 7000-series alloys is currently underway with a number of global automakers.

 

"The development of Novelis Advanz 7000-series high-strength alloys is the latest step in our strategy to expand our automotive offerings around the world," said Todd Summe, Vice President, Global Research and Development for Novelis. "Our Novelis Advanz 7000-series alloys will be used to produce automotive sheet at Novelis facilities on all three of the world's major automobile producing regions - Asia, Europe and North America - offering a unique supply chain advantage to our global customers."

 

As the world's leading supplier of aluminum sheet, Novelis is a partner to many of the world's leading automakers and their most structurally innovative vehicles, such as the new Ford F-150, the Range Rover and the Jaguar XE. Novelis pioneered the aluminum alloys -- including 6111, 6016 and 5754 -- that shaped the high volume adoption of aluminum in the auto industry.

 

About Novelis

Novelis Inc. is the global leader in aluminum rolled products and the world's largest recycler of aluminum. The company operates in 11 countries, has approximately 11,500 employees and reported $11.1 billion in revenue for its 2015 fiscal year. Novelis supplies premium aluminum sheet and foil products to transportation, packaging, construction, industrial and consumer electronics markets throughout North America, Europe, Asia and South America. The company is a subsidiary of Hindalco Industries Limited, part of the Aditya Birla Group, a multinational conglomerate based in Mumbai, India. For more information, visit novelis.com and follow us on Facebook at facebook.com/NovelisInc and Twitter at twitter.com/Novelis.

 



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