Issue: Oct 2015


Eastman Chemical leverages Insignia's configurator technology for LLumar® brand



View window film on your vehicle, change the appearance and make it cool

by James Hilton

Insignia Group LC, leading providers of accessory sales process consulting and accessory sales software launches a custom vehicle configurator for LLumar® window film an Eastman Chemical Company (NYSE:EMN). The custom vehicle configurator will be leveraged on LLumar's global website supporting the United States, Europe, Middle East, Asia Pacific and China.

 

"Providing an engaging experience where consumers may view LLumar® window film on their specific model of vehicle is an important step in the consumer buying process," says Mark Gershenson Director, Global LLumar Brand Management at Eastman Chemical Company. "The LLumar® window film configurator will be made available to our global network of dealers and distributors."

 

"Insignia was thrilled to be selected by Eastman to expand upon our technology and bring new visual innovations to the automotive industry," says David Stringer, Insignia Group President. "This development exemplifies the focus on creating an interactive, consumer shopping experience within the automotive aftermarket."

 

Fueling the expanding technology sector in Rock Hill SC, Insignia Group's efforts were supported by the Technology Incubator, a partnership between The City of Rock Hill, Clemson University, Winthrop University, and York Technical College and continues to demonstrate the growing opportunities for economic growth and innovation.

 

About Insignia Group:

Insignia Group is the innovator and industry leader of accessory sales process consulting and configurator software. Insignia drives exceptional vehicle personalization sales training, configurator software, continual leadership and process improvement to the automotive industry.  For more information, visit www.InsigniaGroup.com.

 

About Eastman Chemical Company

Eastman is a global specialty chemical company that produces a broad range of products found in items people use every day. With a portfolio of specialty businesses, Eastman works with customers to deliver innovative products and solutions while maintaining a commitment to safety and sustainability. Its market-driven approaches take advantage of world-class technology platforms and leading positions in attractive end-markets such as transportation, building and construction, and consumables. Eastman focuses on creating consistent, superior value for all stakeholders. As a globally diverse company, Eastman serves customers in approximately 100 countries and had 2014 revenues of approximately $9.5 billion. The company is headquartered in Kingsport, Tennessee, USA and employs approximately 15,000 people around the world. For more information, visit www.eastman.com.

 

 



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