Issue: Jan 2016


Audi connect Infotainment and Wi-Fi Services for Drivers Across Europe



Audi’s customers will have access to hassle-free connectivity options via Cubic Telecom’s high-speed LTE MVNO platform

by Clinton Wright

Global connectivity platform provider Cubic Telecom and Audi have announced a partnership to deliver high-speed connectivity for the Audi connect infotainment services to drivers across Europe. This is representing the largest-scale rollout within Cubic Telecom’s MVNO connectivity initiatives.

Through the initiative, Audi customers will not only be able to access Audi infotainment services, but can also purchase competitive regional or Europe-wide data plans using an in-car store or the myAudi web portal, to provide easy internet access for their portable devices with personal apps using the Audi connect Wi-Fi hotspot. Cubic Telecom’s network partners cover 13 countries including Germany, France, Spain, Italy, UK, Ireland, Belgium, Luxembourg, Switzerland, Netherlands, Sweden, Austria and Denmark making it the largest independent MVNO based LTE network in Europe.

“Cubic Telecom has the most comprehensive and competitive independent options available,” said Marcus Keith, director development Audi connect at Audi. “With Cubic, our customers traveling across Europe will be able to have secure and robust high-speed connectivity wherever they drive.  This is just the start with more countries to follow.”

Cubic Telecom uniquely provides a true global embedded connectivity solution – through an automotive grade embedded SIM providing local connectivity for the vehicle regardless of where the driver travels in Europe. Users will experience premium-class connectivity reliability and speed.

“We are thrilled to partner with Audi to provide its drivers hassle-free in-car connectivity,” said Barry Napier, CEO of Cubic Telecom. “This partnership is a testament to Cubic Telecom’s ability to rapidly expand connectivity programs for users across not only Europe, but global markets as our solution can be easily scaled worldwide to comply with customer needs as well as local regulations.  We’re excited with what we have on the roadmap.”

Cubic Telecom enabled Audi vehicles will enter the market in selected models in 2017 carlines across Europe. For more details go to (www.audi.com).

About Cubic Telecom

Cubic Telecom is a global connectivity platform company that offers flexible mobility solutions that power connectivity for leading Internet of things (IoT), machine-to-machine (M2M) and mobile device companies across the globe. The company enables users to offer not just products, but post-sale services – building a lasting and ongoing relationship with end-users. Providing connectivity in over 100 countries; the most robust network, device and retail partnerships worldwide; and flexible over-the-air (OTA) device management; Cubic Telecom enables global scalability with local connectivity anytime, anywhere. Based in Dublin Ireland, Cubic Telecom’s partners and customers include some of the world’s leading Fortune 100 tablet and notebook manufacturers, retailers, M2M and automotive companies. The company launched its connected platform in 2012 and is privately held with over $37.1 million in funding by Audi, Qualcomm and Sierra Wireless, among others. For more information, visit www.cubictelecom.com.

About AUDI AG

The Audi Group, with its brands Audi, Ducati and Lamborghini, is one of the most successful manufacturers of automobiles and motorcycles in the premium segment. The company is present in more than 100 markets worldwide and produces at 16 locations in twelve countries. In the second half of 2016, Audi will start production of the Q5 in San José Chiapa (Mexico). 100-percent subsidiaries of AUDI AG include quattro GmbH (Neckarsulm), Automobili Lamborghini S.p.A. (Sant’Agata Bolognese, Italy) and Ducati Motor Holding S.p.A. (Bologna, Italy).

In 2014, the latest full financial year, the Audi Group delivered approximately 1.74 million automobiles to customers of the Audi brand, 2,530 sports cars of the Lamborghini brand and approximately 45,000 motorcycles of the Ducati brand. AUDI AG achieved total revenue of €53.8 billion and an operating profit of €5.15 billion in 2014. At present, more than 80,000 people work for the company all over the world, 58,000 of them in Germany. Audi focuses on new products and sustainable technologies for the future of mobility. Visit www.audiusa.com or www.audiusa.com/newsroom for more information regarding Audi vehicles and business topics.



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