Issue: Jul 2016


Mercedes-Benz Canada Expands Operations in New Brunswick



by James Hilton

President and CEO of Mercedes-Benz Canada, Brian D. Fulton, was joined by the company's senior management and Dieppe's Deputy Mayor, Ernest Thibodeau, to help TriStar Mercedes-Benz Dealer Principal, Ian Brett, and General Manager, Andrew Peters, break ground and celebrate the official start of construction of a modern new Mercedes-Benz retail facility in Dieppe, New Brunswick. The store will serve as a satellite for TriStar Mercedes-Benz - an established dealership located in Saint John, New Brunswick - in order to better serve the growing after-sales, parts and accessories needs of valued Mercedes-Benz customers in the Atlantic Provinces.

Construction of the 11,425-square-foot facility will take place on a prominent 3.3-acre site at 1200 Aviation Avenue, an important regional commercial centre located close to the Greater Moncton International Airport. The new home of the Mercedes-Benz, AMG and smart brands will feature a 6,000-square-foot service area that includes eight state-of-the-art service bays. The facility is scheduled to be completed in the spring of 2017.

The design and layout of the new structure will follow Mercedes-Benz's proprietary "Autohaus" concept, which guarantees a consistent brand identity for Mercedes-Benz dealerships. This concept includes widespread use of glass to maintain transparency and create a bright and airy feeling throughout the facility. It also features black design elements that, coupled with accents of silver, are reminiscent of the three-pointed star.

"I'm delighted that Mercedes-Benz has chosen Dieppe for this key development in their retail network," said Ernest Thibodeau, Deputy Mayor of Dieppe. "Ours is a region that has seen incredible growth in recent years, rapidly becoming a bustling hub for retail, industry and culture. Mercedes-Benz is a fantastic addition to Dieppe's offerings, and will join other influential brands in this strategically important location. This new development will benefit not only the region, but the Maritimes as a whole."

Ian Brett, Dealer Principal of TriStar Mercedes-Benz, added: "We are thrilled to be expanding our business in New Brunswick with this affiliated store, and will work tirelessly to ensure that the significant investment announced today will result in an experience that truly embodies the Mercedes-Benz promise to deliver the best or nothing."

"TriStar Mercedes-Benz has been a trusted partner of Mercedes-Benz Canada for a long time, and it is our pleasure to support Ian Brett and his team as they grow their business outside of Saint John," said Brian D. Fulton, President and CEO of Mercedes-Benz Canada. "This new satellite store will provide a convenient point of sales and service, effectively solidifying and developing relationships with new, existing and potential customers in an important - and increasing - market."

About Mercedes-Benz Canada

Mercedes-Benz Canada is responsible for the sales, marketing and service of the Mercedes-Benz and AMG passenger vehicles, Mercedes-Benz Vans and smart. Headquartered in Toronto, Ontario, Mercedes-Benz Canada Inc. employs approximately 1,500 people in 21 locations across Canada. Through a nationwide network of 11 Mercedes-Benz owned retail operations and 46 authorized dealerships, Mercedes-Benz Canada sold 44,526 vehicles in 2015. This represents the best year ever for the company and has positioned Mercedes-Benz as the top luxury manufacturer in Canada for the second consecutive year.

 

Further information from Mercedes-Benz is available on the internet at: www.media.mercedes-benz.ca

 



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